10 Trailblazing Companies Leading the Way in Innovative Culture 

Innovation Culture

Have you ever wondered how Amazon Prime ascended to a $35 billion empire and is still counting? Thank an empowered engineer named Charlie Ward, who operates in a culture keen on igniting game-changing ideas.

Peter Drucker’s adage, ‘Culture eats strategy for breakfast,’ sheds light on this phenomenon. In essence, even the most refined strategy can falter if the organizational culture isn’t aligned to carry it forward. In the right culture, innovation isn’t an exception—it’s an expectation.

Case in point: one in three Americans now holds a Prime membership. It’s tangible evidence that innovation isn’t just a buzzword but a defining factor distinguishing competitors.

Interested in learning more? Ten trailblazing companies are mastering the art of innovation, setting industry standards while they’re at it.

The Anatomy of an Innovative Culture

An innovative culture isn’t simply a breeding ground for fresh ideas; it’s an ecosystem where these concepts are nurtured, tested, and allowed to flourish. It’s where brainstorming sessions transition into tangible initiatives and where ‘what if?’ becomes ‘why not?’

Here are five key building blocks of such a culture:

Trust & Autonomy

At the heart of innovation lies trust, which empowers employees to take risks. Many successful companies give their teams the freedom to think outside the box and try new things. This trust in their judgment and abilities often leads to fresh solutions.


When people from different backgrounds and perspectives come together, they can combine their strengths and knowledge. This teamwork often sparks ideas one person might not have thought of.

Continuous Learning

Companies that promote ongoing learning help keep their employees updated and ready for new challenges. Training programs, workshops, or simple weekly knowledge-sharing sessions can make a big difference.

Acceptance of Failure

Forward-thinking companies see failures as chances to learn and grow. Instead of pointing fingers, they analyze what went wrong and how to do better next time. This approach nurtures an environment where employees ain’t afraid to experiment and innovate.

An Iterative Approach to Cultural Change

Changing a company’s culture isn’t a one-time event. It’s a process that takes time. Regular check-ins, feedback sessions, and strategy tweaks help ensure that the move toward innovation becomes a part of the company’s DNA.

For those keen on transforming their organizational culture, dissecting these five pillars is a good start. But sometimes, seeing is believing. Witness how these principles come alive in the real world with our roundup of 10 trailblazing companies setting the gold standard for innovative cultures.

10 Trailblazing Companies with the Most Innovative Cultures

Companies breaking the innovation barrier share a DNA strand woven with creativity, disruption, and relentless growth. Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.’

In this spotlight, we’re rolling out the red carpet for ten companies that aren’t just talking the talk—they’re walking the innovation walk and setting the pace for everyone else.

1. Chegg

Chegg Inc. provides homework help, digital and physical textbook rentals, textbooks, online tutoring, and other student services. In 2021, Forbes declared Chegg the “most valuable EdTech company in America.”

But Chegg’s commitment to education isn’t just external. Internally, they build an environment that values continuous learning, development, and growth. 

Fast forward to 2023, this American education technology company has been named as one of the 100 Companies That Care in the U.S. As one of their employees mentions, “Feeling cared for by Chegg inspires me to bring my A-game to work!”

Here are some of the many honorary badges that Chegg has earned over the years for its impressive culture.

 Source: Chegg

Here’s a breakdown of Chegg’s culture of learning:

  • Employee Growth: Regular training sessions, workshops, and feedback mechanisms ensure the team is always growing and innovating.
  • Core Vision: Their programs and partnerships with educational institutions highlight Chegg’s vision to make students smarter, making the company one of the leading EdTech businesses in America.

And as per Comparably

Chegg’s mission, vision & values motivate 100% of Chegg employees…40% of employees say that the main reason they stay at Chegg is because of the Chegg company mission. When asked to whom they feel the most loyal at work, 33% of employees said Chegg’s mission and vision.

2. HubSpot

HubSpot has transformed how businesses approach marketing, sales, and customer service by providing an integrated platform to manage all these aspects seamlessly. Their inbound methodology has set a new standard for customer-centric business operations, allowing for more organic and effective customer relations.

But helping businesses become great isn’t possible without a strong foundation. To achieve this, HubSpot has created one of the best work cultures through what they call the “Culture Code.” 

Source: HubSpot

This set of unified vision, behavior, and shared values has allowed HubSpot to grow an environment where their employees strive to work better and foster innovation.

Here’s what their culture of growth looks like:

  • Transparency: HubSpot’s commitment to openness is evident in their regular publishing of their company’s cultural code and growth metrics.
  • Autonomy: Employees are free to do whatever, whenever, and wherever as long as they constantly strive for innovation that brings impactful results.
  • Employee Well-being: Flexible work hours, remote working opportunities, and continuous learning programs highlight HubSpot’s dedication to its employees.

In 2022, the Glassdoor Employees’ Choice Award declared HubSpot the #2 Best Place to Work. As per an employee review on Glassdoor, 

HubSpot has prioritized its culture and the well-being of its employees, unlike anything I have ever seen. From day one, I felt a noticeable shift in how I thought about work and how excited I was to get the opportunity to be a part of something so special.”

3. SpaceX

Under Elon Musk’s vision, SpaceX has disrupted the aerospace industry, challenging conventions and creating new methods of space travel. It has become the first private company to create and develop a liquid-propellant rocket that reached orbit and collaborated with NASA to send their astronauts to the ISS. 

SpaceX achieved all this while creating involvement among people who didn’t care much about space earlier; they have created a successful business. 

This kind of innovation isn’t possible for a company without its employees manifesting the vision on the ground level. 

SpaceX’s culture of exploration is deeply rooted in relentless ambition and curiosity, and its members thrive under challenges.

  • Risk-taking: SpaceX’s endeavors, by nature, involve high risks. Instead of shying away, the company embraces them, understanding that breakthroughs often come after numerous failures. This ethos is ingrained in every SpaceX employee.
  • Continuous Learning: Whether it’s perfecting rocket landings or developing new spacecraft, the emphasis is always on learning and iterating. Feedback loops, post-mission analyses, and a culture of open dialogue ensure the company is always moving forward.
  • Drive and Passion: SpaceX hires passionate individuals about space and its exploration. This ensures the entire team is aligned with the company’s ambitious goals.

This is further established through the PayScale Survey, which found that 92% of SpaceX employees share a mutual feeling that their work is improving the world. 

Must Read: Innovation Strategy: How To Develop One For Your Organization and Best Practices

4. Canva

Canva has democratized design ever since it first stepped into the market. With Canva’s free range of design features, financial constraints are no longer a barrier to quality design.

The company also focuses on maintaining creativity within the team to bring maximum creativity to its platform. 

From eating lunch every day together to keeping remote employees motivated, Canva has constantly upgraded itself to become the heart of innovation. 

Source: Canva

Here’s a dive into Canva’s culture of creativity:

  • Diversity is Celebrated: Canva’s Sydney headquarters, and its offices worldwide exude energy. The company has often stressed the importance of diverse perspectives. By hiring globally, they bring together a medley of cultures and ideas.
  • Continuous Learning: Canva University, an internal initiative, provides courses ranging from leadership to coding, emphasizing personal growth alongside professional development. Since its inception in 2018, it has trained over 800+ employees through 11+ unique programs and 1,200+ workshops.
  • Flexible Work: Acknowledging the diverse needs of their employees, Canva offers flexible work arrangements, ensuring that creativity isn’t stifled by rigid timing.

Over the years, Canva has built its own growth and development frameworks to make its employees feel impactful and strive for innovation at every step.

As Canva’s Head of People once said, “You can’t copy and paste culture — it’s an artifact of how and why you do what you do. It’s the result of how you do things and the million decisions made by your team each day.” 

5. Figma

In a fragmented market of design tools, Figma stood out by placing collaboration at the forefront. The tool allows multiple designers to work on a project simultaneously, mirroring a Google Docs experience but for design.

Figma operates on four fundamental values: Build community, Run with it, Love your craft, and Grow as you go. And they believe,

Values aren’t something that a team can simply write down once and call “done”; they’re meant to be the starting point of an ongoing conversation about how they want to work together.

To do this, Figma is constantly building a culture of collaboration:

  • Transparency: While the platform’s open API allows for a slew of third-party plugins, ensuring the tool is ever-evolving and customizable, the company has “open design” sessions where the process is laid bare for all to see, emphasizing the journey as much as the end product.
  • Inclusivity: With features in their tool that focus on design accessibility, Figma’s commitment to inclusivity isn’t just internal. They actively promote a design culture that considers users of all abilities.
  • Continuous Growth: Figma often hosts and sponsors design events, meetups, and webinars. Internally, this translates to a culture that values ongoing education, cross-departmental collaboration, and a shared passion for the broader design community.

6. Robinhood

Robinhood’s mission has always been clear: make the financial markets accessible to all, not just the affluent. With zero commission trades, they opened the door for countless new investors.

Beyond just trading, Robinhood invests in educating its user base. Their ‘Learn’ platform offers digestible articles on investment concepts, ensuring informed decision-making.

To foster this innovation and beyond, Robinhood constantly strives to create a culture of accessibility:

  • Employee Empowerment: Just as they empower users to trade, Robinhood empowers its employees with autonomy, encouraging innovative thinking and swift decision-making.
  • Diversity & Inclusion: Reflecting the broad spectrum of its user base, Robinhood promotes a diverse workforce, believing varied perspectives drive innovative solutions.

In 2022, Robinhood was recognized as one of the Best Workplaces In Financial Services & Insurance. It was also acknowledged as one of the Best Workplaces For Millennials.

Source: Great Place To Work

7. Dropbox

Dropbox simplified the cloud. They took a complex concept and made it user-friendly, ensuring widespread adoption. Evolving beyond file storage, Dropbox ‘Spaces’ offers a collaborative workspace, integrating tasks, content, and tools in one place.

To make businesses more productive with its solutions, Dropbox implements a culture of productivity inside:

  • Work-life Integration: Dropbox’s ‘Virtual First’ strategy post-pandemic emphasizes a balance between remote work and in-person collaboration, enhancing employee well-being and productivity.
  • Growth Mindset: Regular hackathons, workshops, and learning opportunities underline Dropbox’s commitment to continuous innovation and employee growth.

According to a Survey, 91% of employees at Dropbox say it is a great place to work, compared to 57% of employees at a typical U.S.-based company.

Source: Great Place To Work

 8. Airbnb

Airbnb transformed traditional lodging. Hosts can earn, guests can enjoy home-like comfort, and local economies benefit. Adapting to the pandemic, Airbnb introduced virtual experiences, allowing hosts to share skills and stories virtually, spanning cooking classes to meditation sessions.

The platform has amplified the simple concept of trust and human bonds by connecting hosts and travelers all around the globe. And Airbnb fosters this same culture of trust inside its organization:

  • Emphasis on Feedback: Both hosts and guests rate each other, promoting accountability and continuous improvement.
  • Employee Empowerment: Airbnb’s internal culture is built on trust and transparency. Open forums, regular “check-ins,” and an emphasis on feedback ensure that innovation thrives from the ground up.

9. Atlassian

Atlassian recognizes teams’ diverse needs and creates products catering to these nuances, promoting efficiency and collaboration. 

With the mission to create tools for every team, Atlassian has provided businesses with revolutionary project management products, including Jira and Confluence.

And here’s a dive into their culture of teamwork:

  • Open Company, No Bullshit: This core value of Atlassian reflects their commitment to transparency and genuine interactions, both internally and with their customers.
  • Build With Heart and Balance: The team believes in “Measure twice, cut once.” Passion and urgency infuse everything the Atlassian team does, and the wisdom to consider options fully and with care. 
  • Play, as a Team: Regular team-building activities, hackathons, and open forums ensure that innovation and collaboration are always at the forefront.

Here’s what the employees have to say about this innovative workplace.

Source: Great Place To Work

10. Adobe

Adobe’s suite is not just about tools; it’s about enabling creators to bring their visions to life. 

Here’s how they achieve great innovations with the culture of creativity:

  • Adobe’s Residency Program: This initiative supports creators, offering them a platform to hone their skills and create with Adobe’s suite.
  • Inclusivity and Diversity: Adobe believes diverse teams produce better solutions. Their commitment to inclusion ensures varied perspectives that drive innovation.

Here are some of the recognitions Adobe received for its innovative culture:

  • Best Career Growth 2023
  • Best Leadership Teams 2023
  • Best CEOs for Diversity 2023
  • Best CEOs for Women 2023
  • Best Places to Work in the Bay Area 2023
  • Best Company Outlook 2023.

Source: Comparably

Unlock Innovation with TriangleIP’s TIP Tool™

In today’s fast-paced tech landscape, innovation isn’t just about ideas—it’s about smartly managing and protecting those ideas for sustainable growth. That’s where TriangleIP’s TIP Tool™ comes in.

Centralize and Simplify

This all-in-one platform streamlines ideation and patent management, making it easier to align your intellectual property with business objectives.

Foster Collaboration and Engagement

The TIP Tool™ not only safeguards ideas but cultivates a culture of continuous innovation. Its collaborative features encourage team involvement from concept to patent filing.

Make Data-Driven Decisions

The insightful dashboards offer a clear snapshot of your patent portfolio, guiding decisions on which patents to develop, maintain, or abandon, and actionable insights on patent prosecution strategy.

Key Features to Consider:

  • More Disclosures: Inventor-friendly forms increase invention reporting.
  • Pipeline Visibility: Insights into your enterprise’s patent process at a glance.
  • Real-time Collaboration: Team brainstorming is easy with an interface similar to Google Docs.
  • Cost Prediction: Anticipate patent approval odds and long-term costs.
  • USPTO Updates: Automated status reports for all your patent applications.

Elevate your innovation game securely and strategically with TIP Tool™—your essential tool for streamlined, data-driven patent management.

Explore the TIP ToolTM for free today.

Innovation Quotes: A Collection of 100 Insights to Challenge and Inspire

Innovation Quotes

Innovation—what a liberating yet intimidating word. It’s the very fabric that has woven civilizations, transforming us from cave dwellers into space explorers. Every step we’ve taken as a species, every invention and every new thought, could be attributed to this mysterious yet fundamental concept: the ability to think differently.

Whether you’re an entrepreneur looking to disrupt an industry, a student aspiring to solve complex problems, or simply someone who enjoys the process of creation, these 100 innovation quotes will challenge, inspire, and invigorate your thinking.

Quotes on the Essence of Innovation

  1. “Innovation distinguishes between a leader and a follower.” – Steve Jobs
  2. “The only way to discover the limits of the possible is to go beyond them into the impossible.” – Arthur C. Clarke
  3. “The best way to predict the future is to invent it.” – Alan Kay
  4. “Innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go.” – Steven Jeffes
  5. “Innovation is change that unlocks new value.” – Jamie Notter

Quotes on the Importance of Failure in Innovation

  1. “Success is not built on success. It’s built on failure. It’s built on frustration.
    Sometimes it’s built on catastrophe.” – Sumner Redstone
  2. “Fail often so you can succeed sooner.” – Tom Kelley
  3. “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison
  4. “Mistakes are the portals of discovery.” – James Joyce
  5. “Failure is an option here. If things are not failing, you are not innovating enough.” – Elon Musk

Quotes on Creativity and Innovation

  1. “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou
  2. “Creativity is thinking up new things. Innovation is doing new things.” – Theodore Levitt
  3. “The heart and soul of the company is creativity and innovation.” – Bob Iger
  4. “Creativity is contagious. Pass it on.” – Albert Einstein
  5. “The chief enemy of creativity is ‘good’ sense.” – Pablo Picasso

Quotes on Teamwork and Innovation

  1. “None of us is as smart as all of us.” – Ken Blanchard
  2. “Great things in business are never done by one person; they’re done by a team of people.” – Steve Jobs
  3. “It is the long history of humankind that those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin
  4. “Alone we can do so little; together we can do so much.” – Helen Keller
  5. “The strength of the team is each individual member. The strength of each member is the team.” – Phil Jackson

Quotes on Risk and Innovation

  1. “The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg
  2. “If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.” – Woody Allen
  3. “Risk more than others think is safe. Dream more than others think is practical.” – Howard Schultz
  4. “You’ll always miss 100% of the shots you don’t take.” – Wayne Gretzky
  5. “I am not afraid of storms for I am learning how to sail my ship.” – Louisa May Alcott

Quotes on Curiosity and Exploration

  1. “Research is formalized curiosity. It is poking and prying with a purpose.” – Zora Neale Hurston
  2. “Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” – Leo Burnett
  3. “The important thing is to not stop questioning. Curiosity has its own reason for existing.” – Albert Einstein
  4. “Explore, Dream, Discover.” – Mark Twain
  5. “The cure for boredom is curiosity. There is no cure for curiosity.” – Dorothy Parker

Quotes on Adaptability and Change

  1. “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin
  2. “Change before you have to.” – Jack Welch
  3. “The measure of intelligence is the ability to change.” – Albert Einstein
  4. “Be the change you wish to see in the world.” – Often attributed to Mahatma Gandhi, but likely paraphrased
  5. “Adaptability is about the powerful difference between adapting to cope and adapting to win.” – Max McKeown

Quotes on Vision and Future

  1. “If you want to build a ship, don’t drum up people to collect wood… rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupéry
  2. “The best way to predict the future is to create it.” – Peter Drucker
  3. “The empires of the future are the empires of the mind.” – Winston Churchill
  4. “Vision without execution is just hallucination.” – Henry Ford
  5. “The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt

Quotes on Disruption

  1. “If you’re not a disruptor, you will be disrupted.” – John Chambers
  2. “If you do what you’ve always done, you’ll get what you’ve always gotten.” – Tony Robbins
  3. “Disrupt yourself before someone else does.” – Jay Samit
  4. “If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.” – Woody Allen
  5. “Disruption is a process, not an event.” – Clayton Christensen

Quotes on Perseverance and Tenacity

  1. “It does not matter how slowly you go as long as you do not stop.” – Confucius
  2. “Perseverance is not a long race; it is many short races one after another.” – Walter Elliot
  3. “It’s not that I’m so smart, it’s just that I stay with problems longer.” – Albert Einstein
  4. “Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill
  5. “The road to success and the road to failure are almost exactly the same.” – Colin R. Davis

Quotes on Doubt and Skepticism

  1. “The skeptic does not mean he who doubts, but he who investigates or researches, as opposed to he who asserts and thinks that he has found.” – Miguel de Unamuno
  2. “Doubt is not a pleasant condition, but certainty is absurd.” – Voltaire
  3. “The important thing is to never stop questioning.” – Albert Einstein
  4. “The unexamined life is not worth living.” – Socrates
  5. “Skepticism is the chastity of the intellect.” – George Santayana

Quotes on Enthusiasm and Passion

  1. “Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson
  2. “People with passion can change the world for the better.” – Steve Jobs
  3. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.” – Steve Jobs
  4. “Passion is the genesis of genius.” – Galileo Galilei
  5. “One person with passion is better than forty people merely interested.” – E.M. Forster

Quotes on Open-mindedness

  1. “An open mind, in questions that are not ultimate, is useful. But an open mind about the ultimate foundations either of Theoretical or of Practical Reason is idiocy.” – C.S. Lewis
  2. “A mind is like a parachute. It doesn’t work if it is not open.” – Frank Zappa
  3. “It is the mark of an educated mind to be able to entertain a thought without accepting it.” – Aristotle
  4. “The trouble with having an open mind, of course, is that people will insist on coming along and trying to put things in it.” – Terry Pratchett
  5. “To have an open mind means to be willing to consider or receive new and different ideas.” – Unknown

Quotes on Leadership and Influence

  1. “Innovation distinguishes between a leader and a follower.” – Steve Jobs
  2. “The function of leadership is to produce more leaders, not more followers.” – Ralph Nader
  3. “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” – Jack Welch
  4. “A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell
  5. “People buy into the leader before they buy into the vision.” – John C. Maxwell

Quotes on Simplicity and Complexity

  1. “Simplicity is the ultimate sophistication.” – Leonardo da Vinci
  2. “Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.” – Richard Branson
  3. “Simplicity is prerequisite for reliability.” – Edsger W. Dijkstra
  4. “Life is really simple, but we insist on making it complicated.” – Confucius
  5. “Simplicity is about subtracting the obvious and adding the meaningful.” – John Maeda

Quotes on Imagination and Possibilities

  1. “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” – Albert Einstein
  2. “The only limit to our realization of tomorrow is our doubts of today.” – Franklin D. Roosevelt
  3. “The power of imagination makes us infinite.” – John Muir
  4. “What we can or cannot do, what we consider possible or impossible, is rarely a function of our true capability. It is more likely a function of our beliefs about who we are.” – Tony Robbins
  5. “Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.” – Jamie Paolinetti

Quotes on Originality and Being Unique

  1. “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson
  2. “Be yourself; everyone else is already taken.” – Oscar Wilde
  3. “Originality is the fine art of remembering what you hear but forgetting where you heard it.” – Laurence J. Peter
  4. “Being unique is better than being perfect.” – Unknown
  5. “In order to be irreplaceable one must always be different.” – Coco Chanel

Quotes on Time and Timeliness

  1. “The best time to plant a tree was 20 years ago. The second-best time is now.” – Chinese Proverb
  2. “Time is a created thing. To say ‘I don’t have time’ is to say ‘I don’t want to.'” – Lao Tzu
  3. “Don’t watch the clock; do what it does. Keep going.” – Sam Levenson
  4. “Time flies over us, but leaves its shadow behind.” – Nathaniel Hawthorne
  5. “Better three hours too soon than a minute too late.” – William Shakespeare

Quotes on Empowerment and Self-Reliance

  1. “The only way to do great work is to love what you do.” – Steve Jobs
  2. “Don’t wait for extraordinary opportunities. Seize common occasions and make them great.” – Orison Swett Marden
  3. “The only limits you have are the limits you believe.” – Wayne Dyer
  4. “You are never too old to set another goal or to dream a new dream.” – C.S. Lewis
  5. “You have within you right now, everything you need to deal with whatever the world can throw at you.” – Brian Tracy

Quotes on Curiosity

  1. “The important thing is not to stop questioning. Curiosity has its own reason for existence.” – Albert Einstein
  2. “Curiosity is one of the great secrets of happiness.” – Bryant H. McGill
  3. “Be curious, not judgmental.” – Walt Whitman
  4. “The future belongs to the curious. The ones who are not afraid to try it, explore it, poke at it, question it, and turn it inside out.” – Anonymous
  5. “Satisfaction of one’s curiosity is one of the greatest sources of happiness in life.” – Linus Pauling

…And the list goes on, touching on themes of perseverance, adaptability, vision, and disruption—all vital ingredients in the recipe for innovation.


Innovation is not a destination but a journey, a mindset that encourages us to keep looking for better ways to do things. It invites us to fail, to learn, to adapt, and to transform not just our surroundings but also ourselves. Take these quotes as your compass, challenging and inspiring you to keep pushing the boundaries of what’s possible.

In the immortal words of George Bernard Shaw, “You see things; and you say ‘Why?’ But I dream things that never were; and I say ‘Why not?’”

Here’s to never asking why and always asking why not. Here’s to innovation.

50 Best Books on Innovation That Will Fuel Your Creative Fire

Best Books on Innovation

Have you delved into ‘The Innovator’s Dilemma’ by Clayton Christensen? Probably you have.

This renowned book isn’t just a bestseller; it’s a staple for global CEOs, including Amazon’s Jeff Bezos, who credits it for inspiring the Kindle and AWS.

Yet, there’s a world beyond this classic. Many hidden gems provide profound insights into innovation. That’s why we’ve curated a list of 50 best books on innovation to ignite your creativity. 

We’ve carefully curated this list of game-changing books and sorted them into targeted categories. Whether you’re diving into tech advancements, product breakthroughs, or leadership in innovation, you’ll effortlessly find the read that addresses your specific challenge.

Plus, we’ve got something valuable for everyone, from innovation newbies to seasoned pros. Wherever you are on your path to innovation, there’s a transformative book here to accelerate your journey.

Let’s dive in!

Technological and Product Innovation

Technological advancements and product innovation stand as the cornerstones of sustained success. This category dives deep into the nuances of harnessing cutting-edge technology to create revolutionary products that not only meet but anticipate market demands. Here are some best books in this category:  

Lean Startup (2011)

Source – Amazon

Subtitle: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses 

Author: Eric Ries 

Average Rating: 4.5

Quick Take: Eric Ries’ “Lean Startup” proposes a new approach to business development, advising startups to focus on adaptability and customer feedback over elaborate planning. The book has revolutionized the way startups think about product development.

Notable Quote: “Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.”

Download Here


Source – Amazon

Contagious (2013)

Source – Amazon

Subtitle: Why Things Catch On 

Author: Jonah Berger 

Average Rating: 4.5

Quick Take: Jonah Berger’s “Contagious” delves into the science of virality, uncovering why certain ideas spread and others don’t. The New York Times bestseller distills the elements of contagiousness into six key principles, offering invaluable insights for anyone wanting to make their product or idea “catch on.”

Notable Quote: “People don’t think in terms of information. They think in terms of narratives.”

Download Here


Source – Amazon

No Rules Rules (2020)

Source – Amazon

Subtitle: Netflix and the Culture of Reinvention

Author: Reed Hastings and Erin Meyer 

Average Rating: 4.6

Quick Take: “No Rules Rules,” co-authored by Netflix CEO Reed Hastings, offers a behind-the-scenes look at the unique corporate culture of Netflix and has been shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year. The book argues that giving employees more freedom than imposing rules fosters innovation and excellence.

Notable Quote: “The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.”

Buy Now


Source – Amazon

Hooked (2013)

Source – Amazon

Subtitle: How to Build Habit-Forming Products

Author: Nir Eyal

Average Rating: 4.6

Quick Take: “Hooked” presents a comprehensive framework for creating addictive products. Nir Eyal explores the psychology behind habit-forming technologies, offering actionable insights for entrepreneurs seeking to create products that are not just used but needed. 

Notable Quote: “Habits are defined as behaviors done with little or no conscious thought.”

Download Here


Source – Amazon

Monetizing Innovation (2016)

Source – Amazon

Subtitle: How Smart Companies Design the Product Around the Price

Author: Madhavan Ramanujam and Georg Tacke

Average Rating: 4.5

Quick Take: “Monetizing Innovation” flips conventional wisdom by arguing that successful innovation starts with understanding the price. Ramanujam and Tacke present real-world case studies to showcase how designing products around pricing can significantly boost profitability.

Notable Quote: “The price should never be an afterthought. It’s fundamental to success.”

Download Here


Source – Amazon

The Idea Factory (2012)

Source – Amazon

Subtitle: Bell Labs and the Great Age of American Innovation

Author: Jon Gertner

Average Rating: 4.6

Quick Take: This book takes you behind the scenes of Bell Labs, the birthplace of monumental inventions like the transistor and the laser. Jon Gertner paints an evocative picture of how a culture of innovation was fostered, setting the standard for R&D establishments worldwide.

Notable Quote: “If an idea begat a discovery, and if a discovery begat an invention, then an innovation defined the lengthy and wholesale transformation of an idea into a technological product (or process) meant for widespread practical use.”

Download Here


Source – Amazon

Innovation Engine (2013)

Source – Amazon

Subtitle: Driving Execution for Breakthrough Results

Author: Jatin Desai

Average Rating: 5.0

Quick Take: This book demystifies the process of executing innovative ideas into breakthrough results. Jatin Desai outlines a structured approach for organizations to harness creativity and turn it into actionable, profitable outcomes.

Notable Quote: “To Innovators: If you’re not making mistakes, you’re not doing much to make a difference. Make mistakes faster and cheaper.”

Buy Now


Source – Amazon

Ask Your Developer (2021)

Source – Amazon

Subtitle: How to Harness the Power of Software Developers and Win in the 21st Century

Author: Jeff Lawson

Average Rating: 4.6

Quick Take: This book serves as a bridge between business leaders and software developers, showing how to unleash the full potential of tech talent for organizational success. Jeff Lawson offers a blueprint for fostering a culture where developers can thrive.

Notable Quote: “The true root cause is rarely technical in nature—it’s organizational.”

Buy Now


Source – Amazon

Abundance (2012)

Source – Amazon

Subtitle: The Future Is Better Than You Think

Author: Peter H. Diamandis and Steven Kotler

Average Rating: 4.5

Quick Take: Diamandis and Kotler challenge pessimistic views about the future, arguing that technological advancements will lead to an era of abundance. The book offers a hopeful outlook on how innovation can solve many of the world’s pressing problems.

Notable Quote: “The future is better than you think.”

Download Here


Source – Amazon

The Lean Product Playbook (2015)

Source – Amazon

Subtitle: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Author: Dan Olsen

Average Rating: 4.6

Quick Take: Olsen breaks down the ‘Lean Startup’ approach into actionable steps, focusing on building minimum viable products and using customer feedback for quick iterations. It’s a practical guide to bringing your product idea to market efficiently.

Notable Quote: “The main reason products fail is because they don’t meet customer needs in a way that is better than other alternatives.”

Download Here


Source – Amazon

Entrepreneurial Innovation

In an age where startups can disrupt entire industries, understanding the essence of entrepreneurial innovation is crucial. This section focuses on how to cultivate an entrepreneurial mindset, navigate the maze of uncertainties, and bring transformative ideas to market successfully. Here are top entrepreneurial innovation books: 

Innovation and Entrepreneurship (1985)

Source – Amazon

Author: Peter F. Drucker

Average Rating: 4.5

Quick Take: Drucker’s seminal work sets the foundation for modern entrepreneurial thinking. He outlines the importance of innovation in entrepreneurship and provides frameworks for recognizing and exploiting opportunities in an ever-changing business landscape.

Notable Quote: “Innovation is the specific instrument of entrepreneurship…the act that endows resources with a new capacity to create wealth.”

Download Here


Source – Amazon

Also Read: 10 Game-Changing Examples of Intrapreneurship Programs Driving Innovation in Leading Organizations

Zero to One (2014)

Source – Amazon

Subtitle: Notes on Startups, or How to Build the Future

Author: Peter Thiel with Blake Masters

Average Rating: 4.5

Quick Take: Peter Thiel takes a contrarian approach to startup innovation, arguing that true progress comes from doing something entirely new, not just making incremental changes. The book is a manifesto for how startups can go from “Zero to One.”

‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’- ELON MUSK, CEO of SpaceX and Tesla. 

Notable Quote: “Every moment in business happens only once. The next Bill Gates will not build an operating system.”

Download Here


Source – Amazon

Loonshots (2019)

Source – Amazon

Subtitle: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Author: Safi Bahcall

Average Rating: 4.4

Quick Take: “Loonshots”- #1 Most Recommended Book of the Year (Bloomberg annual survey of CEOs and entrepreneurs) examines how radical ideas evolve into life-changing innovations. Safi Bahcall introduces the concept of “Phase Transition” as an answer to nurturing disruptive ideas while balancing stability in organizations.

Notable Quote: “The most important breakthroughs come from loonshots, widely dismissed ideas whose champions are often written off as crazy.”

Buy Now


Source – Amazon

Creative Confidence (2013)

Source – Amazon

Subtitle: Unleashing the Creative Potential Within Us All

Author: Tom Kelley & David Kelley

Average Rating: 4.5

Quick Take: “Creative Confidence” is a roadmap for rediscovering your innate creativity. The Kelleys, iconic figures in design thinking, share strategies to bring out the creative potential in everyone, not just artists or inventors.

Notable Quote: “Belief in your creative capacity lies at the heart of innovation.”

Download Here


Source – Amazon

The Ride of a Lifetime (2019)

Source – Amazon

Subtitle: Lessons Learned from 15 Years as CEO of the Walt Disney Company

Author: Robert Iger

Average Rating: 4.6

Quick Take: In “The Ride of a Lifetime,” Robert Iger chronicles his journey from humble beginnings to the helm of one of the world’s most iconic companies, The Walt Disney Company. Offering both wisdom and insight into leadership, decision-making, and corporate strategy, the book provides a behind-the-scenes look at the challenges and triumphs of running a global entertainment empire.

Notable Quote: “The riskiest thing we can do is just maintain the status quo.”

Download Here


Source – Amazon

Made to Stick (2007)

Source – Amazon

Author: Chip Heath & Dan Heath

Average Rating: 4.6

Quick Take: Ever wondered why some ideas take off while others fizzle? “Made to Stick” analyzes the anatomy of ideas that are memorable and impactful, giving readers a toolkit for making their own messages ‘sticky.’

Notable Quote: “Simplicity is the core of all truly great ideas.”

Buy Now


Source – Amazon

How We Got to Now (2014)

Source – Amazon

Subtitle: Six Innovations That Made the Modern World 

Author: Steven Johnson

Average Rating: 4.4

Quick Take: Johnson takes you on a historical journey through six essential innovations that shaped the modern world. Whether it’s about glass, refrigeration, or timekeeping, this book will make you see everyday things in a new light.

Notable Quote: “An innovation, or cluster of innovations, in one field ends up triggering changes that seem to belong to a different domain altogether.”

Buy Now


Source – Amazon

Herd (2007)

Source – Amazon

Author: Mark Earls

Average Rating: 4.1

Quick Take: Earls delves into the psychology of collective behavior, dismantling the idea that individuals act in isolation. “Herd” offers a radical new perspective on how mass trends start and what truly influences human actions.

Notable Quote: “Change happens when we act together. Understand the ‘Herd,’ and you understand change.”

Buy Now


Source – Amazon

The Innovation Stack (2020)

Source – Amazon

Subtitle: Building an Unbeatable Business One Crazy Idea at a Time

Author: Jim McKelvey

Average Rating: 4.6

Quick Take: McKelvey unravels the layers of innovation that make businesses truly groundbreaking. Using Square as a case study, he shows how an “Innovation Stack” can create a virtually invincible company.

Notable Quote: “An Innovation Stack is a unique way of doing things that competitors can’t replicate.”

Download Here


Source – Amazon

Design Thinking

Design thinking offers a fresh approach to problem-solving and creating user-centric innovations. The books in this category provide real-world examples and practical techniques, showing you how to leverage design thinking to create transformative experiences for your end-users.

The Ten Faces of Innovation (2005)

Source – Amazon

Subtitle: IDEO’s Strategies for Beating the Devil’s Advocate and Driving Creativity Throughout Your Organization

Author: Tom Kelley and Jonathan Littman

Average Rating: 4.5

Quick Take: Kelley uncovers the ten personas that people can adopt to foster innovation and drive creativity in any organization. He counters the naysaying “devil’s advocate” with roles that encourage constructive action.

Notable Quote: “Innovation is now recognized as the single most important ingredient in any modern economy.”

Buy Now


Source – Amazon

Change by Design, Revised and Updated (2009)

Source – Amazon

Author: Tim Brown 

Average Rating: 4.5

Quick Take: Tim Brown introduces the idea of ‘Design Thinking’ as a human-centered approach to problem-solving and innovation. The revised edition adds new case studies and insights for a modern audience.

Notable Quote: ‘’Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

Download Here


Source – Amazon

Also Read: 10 Types of Innovation To Drive Growth at your Company

The Design Thinking Playbook (2018)

Source – Amazon

Subtitle: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

Author: Michael Lewrick, Patrick Link, and Larry Leifer 

Average Rating: 4.5

Quick Take: This book is a comprehensive guide to design thinking, offering actionable steps for digital transformation. It’s packed with models and tools for innovating products, services, and businesses.

Notable Quote: “Design Thinking is not only a process or a strategy but also a mindset that places the human at the center of all things.”

Buy Now


Source – Amazon

HBR’s 10 Must Reads on Design Thinking (2020)

Source – Amazon

Author: Harvard Business Review

Average Rating: 4.6

Quick Take: A curated collection of essential articles on design thinking from leading experts. This book is perfect for managers and entrepreneurs who want to leverage design thinking for problem-solving and innovation.

Notable Quote: “Design Thinking is more than a methodology; it’s a leadership tool.”

Buy Now


Source – Amazon

The Art of Innovation (2001)

Source – Amazon

Author: Tom Kelley with Jonathan Littman

Average Rating: 4.5

Quick Take: A deep dive into the world of creative problem-solving by IDEO’s Tom Kelley. This book is essential reading for anyone who wants to drive innovation within their organization or team.

Notable Quote: “Just as writer’s block happens when writers stop writing, so, too, does innovation grind to a halt when prototypes stop being built. When the muse fails you, don’t mope at your desk. Make something.”

Download Here


Source – Amazon

Where Good Ideas Come From (2010)

Source – Amazon

Subtitle: The Natural History of Innovation

Author: Steven Johnson

Average Rating: 4.3

Quick Take: Steven Johnson takes you on a fascinating journey to uncover the origins of innovative ideas. Whether it’s in a lab or a coral reef, he explores the environments that nurture creativity.

Notable Quote: “Chance favors the connected mind.”

Download Here


Source – Amazon

Value Proposition Design (2014)

Source – Amazon

Subtitle: How to Create Products and Services Customers Want 

Author: Alexander Osterwalder, Yves Pigneur

Average Rating: 4.5

Quick Take: This book offers practical tools and techniques to help you create products and services that genuinely meet customer needs. A must-read for anyone in product development or entrepreneurship.

Notable Quote: “Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don’t find fit!”

Download Here


Source – Amazon


Source – Amazon

Subtitle: Conversations with the World’s Most Creative People

Author: Debbie Millman

Average Rating: 4.6

Quick Take: Dive into enlightening conversations with the world’s most creative minds on the importance of design. This book is a treasure trove of inspiration for designers, entrepreneurs, and anyone seeking to understand design’s impact.

Notable Quote: “The great distinction between purgatory and inferno, or hell, is that the people in purgatory know what they have done and the people in hell do not.”

Buy Now


Source – Amazon

Organizational Innovation

This category focuses on the art and science of transforming corporate culture, processes, and structures to foster innovation at all levels. The books featured here equips you with the tools to drive change from the inside out, and build a workplace that values creativity and adaptability.

The Lean Entrepreneur (2012)

Source – Amazon

Subtitle: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Author: Brant Cooper & Patrick Vlaskovits

Average Rating: 4.0

Quick Take: This book serves as a playbook for aspiring entrepreneurs to navigate the startup landscape. Using Lean Startup principles, it demystifies the process of finding a scalable business model.

Notable Quote: “Don’t follow your passions; follow your effort. It will lead you to your passions and to success.”

Buy Now


Source – Amazon

Ten Types of Innovation (2013)

Source – Amazon

Subtitle: The Discipline of Building Breakthroughs

Author: Larry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn

Average Rating: 4.6

Quick Take: This book offers a systematic approach to innovation, breaking it down into ten distinct types. A must-read for anyone looking to understand the multifaceted nature of innovation in business.

Notable Quote: “Innovation isn’t about new products; it’s about rewriting the rules of your industry.”

Buy Now


Source – Amazon

Leadership and Self-Deception (2000)

Source – Amazon

Subtitle: Getting out of the Box

Author: The Arbinger Institute

Average Rating: 4.6

Quick Take: This book delves into the psychology of leadership, emphasizing the importance of self-awareness in effective management. An eye-opening read for leaders who want to avoid self-sabotage.

Notable Quote: “The more people we can find to agree with our side of the story, the more justified we will feel in believing that side of the story.”

Download Here


Source – Amazon

Also Read: 7 ways to Encourage Innovative Thinking at Your Workplace

Good to Great (2001)

Source – Amazon

Subtitle: Why Some Companies Make the Leap…and Others Don’t

Author: Jim Collins

Average Rating: 4.6

Quick Take: This seminal work deciphers the traits that differentiate great companies from merely good ones. It’s an invaluable guide for business leaders aiming to elevate their organizations to greatness.

Notable Quote: “Good is the enemy of great.”

Download Here


Source – Amazon

Pirates In The Navy (2020)

Source – Amazon

Subtitle: How Innovators Lead Transformation

Author: Tendayi Viki

Average Rating: 4.4

Quick Take: This book offers a fresh perspective on how to foster innovation within an organization without alienating stakeholders. It argues that innovators must act like “pirates in the navy” to enact real change from within.

Notable Quote: “Pirates, or more accurately privateers, can bring an entrepreneurial culture, and play the corporate game.”

Buy Now


Source – Amazon

The Other Side of Innovation (2010)

Source – Amazon

Subtitle: Solving The Execution Challenge 

Author:  Vijay Govindarajan and Chris Trimble

Average Rating: 4.4

Quick Take: This book delves into the complexities and challenges of implementing innovation in established organizations, going beyond the ideation phase to actual execution.

Notable Quote:  “The innovator’s job cannot be to deliver a proven result; it must be to discover what is possible, that is, to learn, by converting assumptions into knowledge as quickly and inexpensively as possible.”

Download Here


Source – Amazon

Eat, Sleep, Innovate (2020)

Source – Amazon

Subtitle: How to Make Creativity an Everyday Habit Inside Your Organization

Author: Scott D. Anthony, Paul Cobban, Natalie Painchaud, and Andy Parker

Average Rating: 4.5

Quick Take: This book focuses on fostering an innovative culture in organizations by making creativity a daily practice. It offers actionable advice on breaking old habits and creating new ones to spur creativity.

Notable Quote: “Innovation isn’t a mystical act performed by a select few. It is a consistent and learnable pattern of behavior.”

Buy Now


Source – Amazon

Diffusion of Innovations (1962)

Source – Amazon

Author: Everett M. Rogers 

Average Rating: 4.6

Quick Take: This seminal book introduces the theory of how new ideas and technologies spread within societies. It provides a systematic examination of the elements that influence the adoption of new innovations.

Notable Quote: “Individuals perceived as having higher social status are able to informally influence other individuals’ attitudes or overt behavior informally, in a desired way with relative frequency.”

Download Here


Source – Amazon

Open Innovation

Open innovation is no longer a novelty but a necessity. This category delves into the fascinating realm of collective intelligence, exploring how companies can tap into external sources of innovation to accelerate their own growth. These books serve as your guide to breaking down silos and embracing an ecosystem approach to problem-solving and value creation.

A Guide to Open Innovation and Crowdsourcing (2011)

Source – Amazon

Subtitle: Advice from Leading Experts in the Field

Author: Paul Sloane

Average Rating: 4.4

Quick Take: This book serves as a handbook for implementing open innovation and crowdsourcing practices in your organization. Written by experts in the field, it offers practical advice and insights on how to harness collective intelligence.

Notable Quote: “Crowdsourcing isn’t just a trend; it’s the future of innovation.”

Buy Now


Source – Amazon

Business Model Generation (2010)

Source – Amazon

Subtitle: A Handbook for Visionaries, Game Changers, and Challengers

Author: Alexander Osterwalder and Yves Pigneur

Average Rating: 4.5

Quick Take: This groundbreaking book provides tools to craft, tweak, and innovate business models. Ideal for visionaries and entrepreneurs, it revolutionizes how businesses strategize.

Notable Quote: Because businesses can’t survive without customers, every business model has at its heart: a definition of a market for whom your product creates value. 

Download Here


Source – Amazon

Co-Create (2017)

Source – Amazon

Subtitle: How Your Business Will Profit from Innovative and Strategic Collaboration

Author: David Nour

Average Rating: 4.4

Quick Take: Dive into the world of collaborative innovation with “Co-Create”. This book outlines how partnerships and teamwork can fuel business growth, making it a must-read for leaders and managers.

Notable Quote: “It is important to not just understand customer journeys, but to co-create solution experiences with them.”

Buy Now


Source – Amazon

Reverse Innovation (2012)

Source – Amazon

Subtitle: Create Far From Home, Win Everywhere

Author: Chris Trimble and Vijay Govindarajan 

Average Rating: 4.4

Quick Take: This book explores how innovations can travel upstream from developing to developed markets, fundamentally altering our thinking about global business.

Notable Quote: ”A reverse innovation is any innovation that is adopted first in the developing world.“

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Source – Amazon

Innovation Strategy

This category focuses on the critical decisions and frameworks that shape an organization’s approach to innovation. From identifying market opportunities to resource allocation, these carefully chosen books offer a comprehensive look into developing strategies that drive innovation. 

Blue Ocean Strategy (2004)

Source – Amazon

Subtitle: How to Create Uncontested Market Space and Make Competition Irrelevant 

Author: W. Chan Kim and Renee Mauborgne

Average Rating: 4.6

Quick Take: “Blue Ocean Strategy” is a game-changer in business strategy, advocating for creating new markets (‘blue oceans’) rather than competing in saturated ones (‘red oceans’).

Notable Quote:  “In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. In the blue oceans, competition is irrelevant because the rules of the game are waiting to be set.”

Download Here


Source – Amazon

Competing Against Luck (2016)

Source – Amazon

Subtitle: The Story of Innovation and Customer Choice

Author:  Luck Taddy Hall, David S. Duncan, Clayton Christensen, and Karen Dillon

Average Rating: 4.5

Quick Take: This book unravels the ‘Jobs To Be Done’ theory, pushing businesses to understand why customers make the choices they do. It’s a deep dive into customer-centric innovation.

Notable Quote: “For innovators, understanding the job is to understand what consumers care most about in that moment of trying to make progress.”

Download Here


Source – Amazon

The Innovation Code (2017)

Source – Amazon

Subtitle: The Creative Power of Constructive Conflict

Author: Staney DeGraff and Jeff DeGraff

Average Rating: 4.4

Quick Take: This book delves into the essence of constructive conflict and how it fuels creative and groundbreaking innovation. A must-read for teams and leaders aiming to harness creative power through conflict.

Notable Quote: “We are just creative in different ways and in a wide variety of situations. Believing you are creative is the first step to mastering a creative mindset. Once you do that, you can make innovation happen anywhere and anytime.”

Buy Now


Source – Amazon

Making Ideas Happen (2010)

Source – Amazon

Subtitle: Overcoming the Obstacles Between Vision and Reality

Author: Scott Belsky 

Average Rating: 4.5

Quick Take: Scott Belsky’s “Making Ideas Happen” serves as a pragmatic guide for turning your creative visions into actionable results. Focused on execution rather than mere ideation, the book addresses the common barriers that keep great ideas from seeing the light of day. 

Notable Quote: “It’s not about ideas. It’s about making ideas happen.”

Download Here


Source – Amazon

The Innovation Blind Spot (2017)

Source – Amazon

Subtitle: Why We Back the Wrong Ideas—and What to Do About It

Author: Ross Baird

Average Rating: 4.5

Quick Take: This eye-opening book delves into why smart organizations and investors often back the wrong ideas, offering actionable insights to correct this ‘innovation blind spot.’

Notable Quote: “We must find—and promote—entrepreneurs and innovators everywhere, not just those who went to the best schools, know the right people, and live in the most developed innovation cities,”

Buy Now


Source – Amazon

Also Read: Innovation Strategy: How To Develop One For Your Organization and Best Practices

Management and Leadership

This category delves into the leadership styles, management techniques, and organizational structures that are conducive to innovation. The selected books offer practical advice and compelling insights on how to lead teams and manage processes that unleash creativity and drive innovation.

The Innovator’s DNA (2011)

Source – Amazon

Subtitle: Mastering the Five Skills of Disruptive Innovators

Author: Clayton Christensen, Jeff Dyer, and Hal Gregersen

Average Rating: 4.5

Quick Take: “The Innovator’s DNA” delves into the characteristics that define disruptive innovators and sets forth a framework for nurturing these traits in yourself and your organization. The authors, leading experts in business innovation, distill the essential skills into five key competencies: questioning, observing, networking, experimenting, and associative thinking. Packed with case studies and real-world examples, this book is a comprehensive guide to mastering the art of innovation.

Notable Quote: “Innovators are made, not born.”

Download Here


Source – Amazon

Good Profit (2015)

Source – Amazon

Subtitle: How Creating Value for Others Built One of the World’s Most Successful Companies 

Author: Charles Koch

Average Rating: 4.5

Quick Take: In “Good Profit,” Charles Koch shares the unique business philosophy that made Koch Industries one of the largest private companies in the world. Focusing on the Market-Based Management (MBM) system, Koch outlines the importance of creating value for stakeholders, fostering a culture of entrepreneurship, and adhering to principles that go beyond profit-seeking. 

Notable Quote: “Good profit comes from making a contribution in society—not from corporate welfare or shortcuts.”

Buy Now


Source – Amazon

The Innovation Secrets of Steve Job (2010)

Source – Amazon

Subtitle: Insanely Different Principles for Breakthrough Success

Author: Carmine Gallo

Average Rating: 4.6

Quick Take: Uncover the guiding principles that Steve Jobs used to revolutionize multiple industries, from computers to phones to music.

Notable Quote: “Passion is meaningless without vision. Innovation demands both.”

Buy Now


Source – Amazon

The Innovator’s Spirit (2020)

Source – Amazon

Subtitle: Discover the Mindset to Pursue the Impossible

Author: Chuck Swoboda 

Average Rating: 4.5

Quick Take: Learn how to develop the mindset to not just think outside the box but to redefine the box itself, all through the teachings this book provides on having an ‘Innovator’s Spirit’.

Notable Quote: “Having an innovator’s spirit is about pursuing the impossible; it’s a mindset, a way of life that could transform our own lives and the world.”

Buy Now


Source – Amazon

The Heart of Business (2021)

Source – Amazon

Subtitle: Leadership Principles for the Next Era of Capitalism

Author: Hubert Joly 

Average Rating: 4.7

Quick Take: This book demystifies the future of capitalism by getting to its core—putting humanity back into leadership. An essential read for leaders who are seeking real change and profits with a purpose.

Notable Quote: “To thrive in this new era of capitalism, we must put the heart back into business, focusing not just on shareholder return but on positive impacts for all stakeholders.”

Buy Now


Source – Amazon

The Little Black Book of Innovation (2011)

Source – Amazon

Subtitle: How it Works, How to Do it

Author: Scott. D Anthony

Average Rating: 4.4

Quick Take: A concise guide to mastering the innovation process, this book is a toolkit for those looking to bring ideas to life. A go-to guide for the budding innovator.

Notable Quote: “To do something different, you have to do something different.”

Buy Now


Source – Amazon

Ready to Turn the Page on Your Next Big Idea?

Innovation is the lifeblood of progress and these expertly curated books offer a wealth of insights:

  • Innovation is not just about ideas; it’s about execution.
  • Collaboration and team dynamics are essential for groundbreaking solutions.
  • The customer is at the heart of any successful innovation.
  • A strong leadership model is crucial for fostering an innovative culture.
  • The iterative process, involving feedback and rapid adjustments, is vital.

Innovations are assets worth protecting, and patents play a crucial role. To streamline this process, consider using the TIP Tool™ by Triangle IP. It’s a user-friendly, drag-and-drop tool that helps turn your groundbreaking ideas into secured patents. 

So, don’t just innovate—protect and track your innovations every step of the way with the TIP Tool™.

3 ideaPoint Anaqua Competitors to Try in 2023

Ideapoint Anaqua Alternatives

A good patent management software must:

  • Minimize friction from innovators in submitting ideas for patenting
  • Allow inventors, technical reviewers, managers, and patent counsel to edit invention details simultaneously
  • Tell you the likelihood of getting a patent 
  • Stay in sync with the USPTO
  • Give you end-to-end cost estimations for patenting
  • Provide informative dashboards to track IP-related metrics

and more.

ideaPoint by Anaqua is a good choice for patent management software if you are a Fortune 500 company.

However, if you are looking for ideaPoint (by Anaqua) alternatives to try in 2022, we highly recommend exploring the TIP ToolTM by Triangle IP.

Top 3 Anaqua’s ideaPoint Competitors to Try in 2022

We’re here to assist you in exploring and selecting the most appropriate patent management software solution for your enterprise. Here are your top three choices:

#1 – Triangle IP’s TIP ToolTM

#2 – IPFolio

#3 – Decipher

Presented below are benefits, key differentiators, and other parameters about these three ideaPoint (by Anaqua) competitors to ease your selection.

#1 – Triangle IP’s TIP ToolTM

At its heart, the TIP ToolTM is a patent management tool. However, you don’t need to be an IP expert using the TIP ToolTM. It helps you establish control of your entire innovation management process, from ideas to patents. If you require a tool to capture potentially patentable ideas, track their progress, provide actionable patent data intelligence and manage your pipeline frictionlessly, the TIP ToolTM is ideal.

Key Benefits

Here are the seven key benefits of the TIP ToolTM in this competitive landscape:

  1. Improve the quality of invention disclosures
  2. Gain visibility into different stages of your patent pipeline
  3. Brainstorm ideas with stakeholders on a real-time basis
  4. Make informed patenting decisions with actionable patent data intelligence
  5. Manage IP budget wisely with end-to-end patenting cost estimations
  6. Stay automatically in sync with the USPTO
  7. Get a holistic view of your ideas, patents, and key performance metrics of your innovators
Improve The Quality of Invention Disclosures

An ideal invention disclosure provides a crystal clear understanding of the problem that an idea solves, how it intends to solve it, how the resultant invention will operate, and its feature enhancements versus existing alternatives. 

The inventors can easily share these details through summary sections and attachments while submitting ideas through the TIP ToolTM. The TIP ToolTM minimizes friction in the idea capture process by keeping the idea capture form short, relieving the user of remembering one more password, etc.

The idea capture forms are available for download in Word and Excel. The good part is – filled forms are readable back into the tool. The innovation managers can also customize these idea forms to suit their enterprise’s needs.

TIP Tool’s Idea Capture Form

Moreover, the TIP ToolTM enables thorough vetting by all stakeholders. It allows inventors, technical reviewers, managers, and the patent counsel to brainstorm and edit the information related to captured ideas simultaneously. The tool also gives a patentability score to all the captured ideas based on deep learning patent analytics. Such human and data-backed vetting leads to the selection of only the most promising ideas for patenting.

Also, read – Five Ways to Get Effective Invention Disclosures From Your R&D team.

Gain Visibility Into The Different Stages of Your Patent Pipeline

The TIP ToolTM allows you to watch your patentable ideas progress through different stages in the IP lifecycle: Idea Capture, Internal Vetting, Patent Drafting, and Filed. You can simply drag and drop ideas from one stage to the next.

Brainstorm Ideas With Stakeholders On A Real-Time Basis

The TIP ToolTM facilitates brainstorming over ideas like no other tool out there in the market by

  • Allowing collaborators to edit the idea summaries simultaneously
  • Keeping track of every change made to the idea summary and the person who edited the summary
  • Letting collaborators add comments and tag other collaborators in comments
  • Decreasing the response time from collaborators by notifying them of the status updates of an idea instantly
  • Allowing to add attachments in multiple formats like PDF, image, video, etc.
Make Informed Patenting Decisions With Case Analytics, Patent Counsel, and Examiner Statistics

A patent prosecution decision weighs a lot of factors, including the likelihood of getting a patent, patenting costs, estimated time to allowance, and more. The TIP tool gives a patentability score to each idea by taking into account examiner statistics, patent counsel statistics, average allowance data for the given art unit, etc. 

Manage Patent Budget Wisely With End-to-End Cost Predictions

The TIP ToolTM will inform you how much a patent will cost you over the years, including the drafting fee, filing fee, attorney fee, maintenance fee, etc. for provisional as well as non-provisional patent applications.

Stay In-Sync With USPTO

The TIP ToolTM keeps you notified about the status updates from the USPTO for published and unpublished patent applications.

Get A Holistic View of Your Ideas, Patents, Key Performance Metrics of Your Innovators

The TIP ToolTM allows you to stay on top of innovation efforts at your enterprise with the aid of intuitive dashboards.

  • You can immediately learn about the IP creation efforts of your team. Find out which ideas are in the ideation, drafting, and filing stages.
  • Ideas facing bottlenecks? Don’t worry. The TIP ToolTM notifies if an idea needs immediate attention if it stays in the ideation and vetting stage longer than expected.
  • To help you identify and reward promising inventors & managers, the TIP ToolTM showcases which innovator has submitted maximum ideas or filed most patents.

Key Features

Access Account Using Magic Link-Based Login

The TIP ToolTM reduces friction for innovators by relieving them of remembering one more password. A simple magic link-based login process allows users to access the tool whenever needed, without any password securely.

Filter Ideas Using Tags

The TIP ToolTM enables users to add tags and later filter submitted ideas based on these tags. The tags can indicate particular product lines, technology, or any other grouping they deem appropriate.

Provide Role-Based Access

Are your inventors and managers aligned with their KPIs? The TIP ToolTM allows users to keep track of their IP activity by providing role-specific dashboards.

View Patent Data as a Family Tree

The TIP ToolTM lets you see the patent continuity data in tabular and visual formats.

Suitable Company Profile

Startups, individual inventors, small-to-medium sized enterprises, and patent practitioners greatly benefit from using the TIP ToolTM.


The TIP ToolTM provides a free tier (forever). Its premium tier costs $50 per month and $495 per year. Triangle IP has you covered if you’re looking for a custom tier. Visit its pricing page.


Visit Triangle IP’s website to explore the product.


The TIP ToolTM offers a demo playground with pre-populated data to easily explore the tool’s functionalities. Sign up for an interactive product demo to experience the TIP ToolTM’s features for yourself!

#2 – IPFolio


IPFolio is an end-to-end IP lifecycle management solution. It connects with Clarivate’s market-leading data to make rapid and accurate decisions. Furthermore, this cloud-based solution allows you to manage IP operations from a centralized hub.

Key Features and Benefits

Collaborate Seamlessly With Inventors, Outside Counsel, and Other Stakeholders

IPFolio provides users with a connected ecosystem. In its Intellectual Property Portal, users can collaborate seamlessly with other inventors, outside counsel, and other stakeholders.

Automate Data Verification and Auto-Docketing

Users can work comfortably with access to cleaner, more reliable, and consistent data. IPFolio allows automated data verification and data enrichment along with seamless auto-docketing.

Configure Your Hub Flexibly

Every IP portfolio’s size and needs are unique and dynamic. IPFolio is flexible to configure to maintain centralized access to pertinent data.

Share Custom Reports and Dashboards

To improve analysis and collaboration with critical stakeholders, IPFolio allows the capability to share rich insights using custom reports and dashboards quickly and easily.

Receive Centralized Access to Documents

While organizing ideas, it is a given that you’ll deal with swathes of data. IPFolio allows centralized access to documents like inventions, patents, trademarks, domain names, and copyrights.

Access Industry-Leading Clarivate IP Data

You can rest assured that your IP data exposes you to minimal risks by accessing industry-leading Clarivate IP data.

Obtain Embedded Analytics and Data Visualizations

Analytics on your company’s IP Portfolio are an embedded part of the IPFolio experience. Users can derive insights using insightful data visualizations.

Suitable Company Profile

IPFolio is an appropriate option for corporate IP teams.


You can contact the IPFolio team to learn more about pricing and demos.


Visit IPFolio’s website to explore the product.

#3 – Decipher


If your enterprise is looking to achieve its innovation potential, Decipher helps to streamline collaboration, increase innovation output, and improve overall invention disclosure quality.

Key Features and Benefits

Improve Idea Disclosure Workflow

Decipher allows users to submit their ideas using a simple workflow quickly. Users can also add designs, prior art, reviewer notes, and more.

Track Real-Time Idea Progress From Inception to Protection

Decipher also allows users to track progress at every point from inception to protection and identify bottlenecks. Additionally, teams can accurately track each change and decision for smarter innovation.

Improve Action Response Time

Decipher users also receive automated alerts for an improved patent office action response time.

Collaborate Seamlessly With Users

Decipher users can collaborate in-person or asynchronously. To comprehensively vet ideas, users can receive thorough input from all reviewers leading to higher quality.

Provide Role-Based Access

Decipher offers control permissions to new ideas while juggling increasing IP visibility across the enterprise.

Measure Performance Against Key Indicators

To measure your employees’ innovation activities, Decipher allows you to set key performance indicators and measure performance against them.

Manage Cost Control

IP management can make your expenses balloon significantly. In addition, Decipher enables users to determine what to patent, publish, or hold as trade secrets.

Suitable Company Profile

Decipher is ideal for companies looking to keep track of intellectual property and legal rights such as patents, trademarks, copyrights, and trade secrets.


You can contact the Innovation Asset Group, Inc. to get started on a free trial.


Visit Decipher’s Invention Disclosure Management website to explore the product.

Idea Management Software Comparison Matrix

ParameterThe TIP ToolTMIPFolioDecipherAnaqua’s ideaPoint
Idea Capture FormInventor-friendly customizable invention disclosure form (IDF)Centralized hub to add multiple documents in addition to idea disclosureSimple workflow to add designs, prior art, reviewer notes, and moreSimple, intuitive user interface to submit ideas
Real-Time CollaborationUsers can collaborate and edit ideas simultaneously. The TIP ToolTM maintains a live record of changes madeIPFolio allows users to collaborate seamlessly with other inventors, outside counsel, and other stakeholdersDecipher enables users to collaborate in-person or virtually and receive thorough reviews on ideasSubmitters can stay informed of changes to ideas. They can evaluate and provide feedback to other ideas virtually
DemoUse demo playground to explore the toolRequest a demoRequest a demoContact
Suitable Company ProfileMedium-sized enterprises that file 15+ patents annuallyCorporate IP teamsCompanies looking to keep track of intellectual property and legal rightsFortune 500 companies
PricingFree tier; Premium tier costs $50 per month and $495 per year; Custom tierContactContactContact

A Quick Wrap Up

In this piece we have provided in-depth information that helps you select an alternative for Anaqua’s ideaPoint.

Whether your business is a startup, a Fortune 500 enterprise, a corporate IP team, or whether you’re an individual inventor or patent practitioner, there is a suitable tool out there.

If you are a medium-sized enterprise, look for the following features:

  • Access to an intuitive and customizable invention disclosure form
  • Collaborate with stakeholders asynchronously and maintain live access to changes made to ideas
  • Visualize the idea-to-protection track and IP activity at your enterprise using dashboards
  • Obtain critical information around patenting estimating costs, and mission-critical patent analytics

About Us

The TIP ToolTM by Triangle IP is an intuitive drag-and-drop tool that helps you manage the end-to-end IP lifecycle from ideas to patents. The tool underwent creation with the vision of democratization of patents. Usually, the patent process is not transparent, and many enterprises do not have enterprise-wide innovation capture systems and processes. The TIP ToolTM is here to change that. With the TIP ToolTM, anyone in the enterprise can submit and track the progress of their innovative ideas. The TIP ToolTM also helps you manage your patent portfolios with deep learning to guide your patent strategy efficiently.

Disclaimer: The information in this article/review is sourced from the internet and may not be entirely accurate or up-to-date. We recommend visiting the respective software websites for the most current and reliable information. The opinions expressed here are those of the author and may not reflect the views of Triangle IP. We are not liable for any consequences that may arise from relying on the information provided in this article/review.

Invention Disclosure Form Word/Excel Template [Downloadable]

‘It’s not about ideas, it’s about making ideas happen’ – Scott Belsky

Getting invention disclosures to capture your innovation is the first step of the patent mining process. To ensure you receive enough disclosures, you need an intuitive disclosure system. One that inventors, R&D staff, and other stakeholders engage with effortlessly.

After talking to 100s of inventors, we found out that long and complex forms intimidate inventors and discourage them from completing the task. Hence, TriangleIP (TIP) has created a patent management software with an inventor-friendly invention disclosure form (IDF).

You can download the forms in both Microsoft Word and Excel format by simply filling up this form:

Quick Update: The inventors can upload this offline form back into the TIP Tool to have all their ideas in one place.

Putting the right foot forward for the patent program requires a simple and engaging IDF. We need to ensure that inventors capture innovation as part of their job to help us commercialize that inventive idea. TIP’s Invention Disclosure Form is driven by empathy towards inventors by being simple, engaging, and intuitive. 

Invention Disclosure Form Sample:

Here is an invention disclosure form sample. The first half of the invention disclosure sample, including the summary, can be filled by the inventor. The next half captures feedback from the manager and IP counsel on the invention.

Invention Disclosure Sample
Triangle IP – Invention Disclosure Sample

The invention disclosure form provided at ‘TIP – Innovation Management Software’ requires the following information:

Idea Number:

Idea number is a unique tracking identifier for each idea submitted in the portfolio. The purpose is to ensure that ideas have their unique code or identifier.  This number may be determined by other software systems or the docketing system.


The purpose of the title is to briefly describe the invention. Example – “Improved System for detecting the position of other vehicles on the road”. It should be apparent what the ‘invention’ is all about from the title alone.

Inventor Email:

This field captures the contact information of all associated inventors to facilitate further communication.  The inventor need not be a current user of the TIP tool.  Adding their email address will give them access to the idea.

Manager Email:

This field captures the manager’s email address responsible for reviewing the inventor’s idea, approving the budget, or progressing the idea to a patent application. Every enterprise has its structure. The inventors have busy schedules, and patent protection might not be their priority. To ensure that the potential inventions receive patent protection, the managers need to push them forward. Any user of the TIP tool can be given manager rights by another manager or administrator.


The summary field briefly describes the idea to help the manager or prosecutor understand the invention. The summary can include:

  • The problem that prompted the idea or invention
  • The technical solution to the problem that is the invention
  • How the invention will be implemented (if figured out)
  • The enhanced or novel features that don’t appear in competing products
  • The advantages of their invention over prior solutions. 

Additionally, The Triangle IP allows attaching documents such as patent drafts, detailed working, and invention drawings.

Prosecutor Email:

This field captures the patent prosecutor’s email address responsible for drafting the application.


This field helps managers, and IP counsels rate the idea between 1 and 10, with 10 being the highest. It is a subjective value to the enterprise of a patent on a particular idea. The enterprise can assess the value of the invention based on its: 

  • Usefulness
  • Feasibility
  • Commercialization potential 
  • Alignment with enterprise’s business and policies


The tags are to provide the searchable keywords for the idea. These tags help to filter and organize your portfolio. Quickly search for a particular technology or business vertical that was previously tagged.


This field reflects on the likelihood of the idea being issued a patent, between 1 to 10, with 10 being the highest. The IP counsel assesses the idea’s patentability based on novelty and non-obviousness with respect to the prior art and the patent office’s receptiveness to this type of technology.

Filing Deadline:

This includes any filing goal that might be driven by publication, release, or offers for sale. In the case of commercially viable ideas, the enterprise can set its goals for the invention’s production, launch, and sale.

Let’s Sum it Up:

Presented above is a simple, engaging & inventor-friendly invention disclosure sample. It has all the necessary details for invention disclosures you must seek.

However, if your enterprise requires more fields in the IDF, the TIP innovation management software will soon offer customization. Your admin will be able to add custom fields to our simple innovation form to cater to their enterprises’ specific requirements.

Exciting Features Of TIP Tool –

  • Simple capture with no intimidating fields
  • The offline IDF will soon be readable back into the TIP tool
  • Online collaboration and workflow with role-based control and security
  • Allows for attaching additional documents to explain the idea or invention
  • Links ideas and attachments to patent filings for later reference

Thomas Edison rightly said, “The value of an idea lies in the using of it.

Give  TIP tool a try to capture innovations by your inventors.

Note: The preceding is general business advice and not to be construed as legal advice. IP laws vary by country and retaining licensed legal counsel is advised to confirm this information. Any expressed or implied opinions are of the author and do not necessarily reflect the views of Triangle IP or any other entity who might be associated with the presenter. We hope this content is helpful to you, but should not be relied upon without confirming the advice and accuracy with local legal counsel. Any comments or inquiries are not confidential so please discuss your issues directly with counsel.

Five Best Idea Capture Software to Capture Innovative Ideas in Your Enterprise


Before we dig in, up for a story? 

Nearly two decades ago, PepsiCo tasked its R&D department with finding a way to reduce sodium in the snack products they make while retaining the salty flavor customers want. As a result, they worked ’round the clock for years with little to show for it. While this was happening, someone in the marketing department who struggled with high blood pressure was trying a new, semi-experimental sodium alternative diet. While R&D was spinning its wheels, this marketing expert was enjoying the very thing innovators were looking for.

Eventually, a chance meeting in a break room delivered the breakthrough the snack researchers sought. They could have saved months of valuable time if their efforts and this real-world use-case could have crossed paths sooner. At the end of the day, this is a success story. The researchers may never have found their solution. Fortunately, they did. But we want to improve our innovation efforts by enhancing communication and collaboration within an enterprise. One way we do this is with the idea capture software that allows participation for everyone across the enterprise.

Sometimes the most innovative ideas come from the most unexpected places. As a result, some idea capture software optimize the chance that great ideas will find their way into new products and services. Here, we will discuss five of the best idea capture software.

Features to Look for in any Idea Capture Software

There are dozens of products in this category, making it difficult to zero down one. However, here are some essential features to look for when selecting an idea capture software.

1. Ease of Use

The best software is easy to use. Working to develop new ideas is difficult enough without the distraction of a sub-optimal graphical user interface (GUI). For instance, users should be able to drag and drop the ideas between different stages of progression. Or the stakeholders should be able to collaborate remotely yet in real-time. Or it should be easy for users to pull up ideas related to a particular technology, product, or campaign.

2. Simplicity of Idea Capture Form

Innovators should be able to submit their ideas in a short time without any friction. The idea capture forms should not have complex fields that innovators do not know how to fill. For instance, fields like prior art references are needed to take the idea forward on the patent track, but innovators might not be aware of what to fill in it. The idea capture form should enable the innovators to submit their notes, mind-map, and other work. 

3. Participation Options

Imagine if the marketing professional from the PepsiCo story had access to the notes of the product research team. The idea is to let anyone across the enterprise submit an innovative idea. However, review permission should stay restricted to managers, or patent filing information should be accessible only to the IP team and associated inventors. So, an idea capture software that offers role-based access shall be excellent.

4. Suitable Company Sizes

An idea capture software should match the size of your enterprise, and it should respond well to scaling. For instance, the number of users using the software is 40, but the software supports only 25, which could be a problem. So either the software should offer to customize the number of users, or you may want to pick another software.

5. Pricing

Software that offers a freemium model, i.e., limited features available for free and premium features available as a part of paid subscription, make a good choice. Free products are great, especially when they allow you to try a product before settling for a premium service. Different software offer different pricing tiers based on access to various features. A clear-cut pricing plan on the software website shall assist you in decision-making.

6. Patent Track or Development Track

Certain software, like the TIP tool, offer tracking ideas through the complete IP lifecycle, hence best suited for the patent track. However, other software like Viima may be better suited for the idea execution track, like taking the technology to market.

Five Best Idea Capture Software to look at in 2022

  1. The TIP Tool by Triangle IP
  2. Ideawake
  3. Viima
  4. IdeaScout
  5. AcceptMission

1. The TIP Tool by Triangle IP

With simplified capture and management for frictionless innovation, Triangle IP’s TIP Tool puts you in control of the entire intellectual property management process, from ideas to patents. 

Ease of Use

The drag and drop design is simple and easy to understand, placing your ideas and notes within a single screen. It is impressive because it offers enterprise-wide usability and collaboration. 

The Simplicity of the Idea Capture Form

The TIP tool’s idea capture form is carefully designed to maximize engagement from innovators. The form asks for important information in a straightforward and up-front manner. You can even download its idea capture form for offline use in Word and Excel formats. The best part is that the filled forms are readable back into the tool. Furthermore, it’s also possible to customize the idea capture form offered by Triangle IP to suit your enterprise’s needs.

Participation Options

Participation is possible enterprise-wide, with no limitations on who you may authorize to interact with the ideas. 

Suitable Company Sizes

The TIP tool is best suited for medium-sized enterprises that file 25-50 patents annually. 


Start with the free tier service level to give it a try, and upgrade when you are ready. The software is priced at 50 USD per month or 495 USD per year, which is pretty reasonable, isn’t it?

Patent Track or Execution Track

The TIP tool is designed with the patent track in mind. It helps you track ideas through different stages of the IP lifecycle like: 

1) Idea Capture 

2) Thorough Vetting 

3) Patent Filing and 

4) Patent Portfolio 

The software also offers patent analytics to help you understand how your patent case scores against other applications in the same art unit, with the same patent examiner, handled by the same patent counsel, etc. The cherry on the cake is that you can get end-to-end patenting cost estimations to plan your IP budgets wisely. 

2. Ideawake

Ideawake provides an easy-to-use, highly configurable platform that makes it easy to capture, evaluate, and take action on ideas from employees.

Ease of Use

Ideawake is easy-to-use with simple and intuitive interfaces. In addition, the platform allows enterprises to collect ideas to solve specific challenges.

The Simplicity of the Idea Capture Form

The idea capture form has just two fields – idea title and idea description. The form also facilitates adding attachments. The form is simple but doesn’t offer fields for tags, value, etc.

Participation Options

Any employee can be authorized to access Ideawake with a few limitations.

Suitable Company Sizes

Ideawake caters explicitly to Fortune 500 companies. As a result, it may be a suboptimal fit for smaller enterprises. 


There is a free trial but no entirely free version. Basic service is $850 per month.

IdeaWake Plans

Patent Track or Execution Track

Ideawake is best for execution track use as it doesn’t offer patent-specific features like tracking ideas through IP lifecycle or patent analytics for taking IP decisions. 

3. Viima

Viima is one of the market’s most widely used idea capture software. Here is a thorough list of features that Viima offers.

Ease of Use

With its uniquely flexible interface, Viima can be very easy to use. In Viima, you can create different boards; each board represents a challenge to be solved with innovative ideas; it could also be for a hackathon. Moreover, Viima allows you to add specific people to each board from within or outside the enterprise, facilitating open innovation.

The Simplicity of the Idea Capture Form

The idea forms allow users to submit ideas anonymously. The fields in the idea form are title, description, category, tags, the problem it solves, business impact, the effort required, and more. Long forms might act as friction in capturing. 

Participation Options

Viima is open to employees, customers, or other parties interested in collaboration.

Suitable Company Sizes

This software package suits companies of any size with the right subscription service.


The free version limits users to 10 participants. Viima’s subscription service costs between $6 and $1999 per month based on different tiers. 

Viima Pricing Plans

Patent Track or Execution Track

Viima is also best suited for the execution track as it doesn’t offer any patent-related tracking or analytics.

4. IdeaScout

IdeaScout (Innography) enables companies to capture ideas,  facilitates easier collaboration between inventors and patent professionals, speeds up innovation, etc. IdeaScout also assists well in the journey of ideas to patents.

Ease of Use

IdeaScout scores decently on ease of use. It allows inventors to submit ideas specific to business/strategic gaps, technologies, and more. Interestingly IdeaScout enables automatic feedback on ideas from an intelligent agent to revise ideas for high-quality invention disclosures.

The Simplicity of the Idea Capture Form

As per this press release, inventors just need to email their ideas in the simple text to initiate the process.

Participation Options

IdeaScout facilitates open innovation with a global network of 18 million inventor profiles. People from within and outside the enterprise can participate in idea capturing, vetting, and more.

Suitable Company Sizes

IdeaScout is best suited for large enterprises.


Not available publicly.

Patent Track or Execution Track

Best suited for the patent track.

5. AcceptMission

AcceptMission is an idea and innovation management platform. It facilitates idea capturing, online brainstorming, patent portfolio management, and more.

Ease of Use

Customers praise AcceptMission for its usability, but other platforms get higher marks in ease of use. In addition, some users have complained about glitchy interfaces.

The Simplicity of the Idea Capture Form

The idea capture form offered by Accept Mission is quite simple with limited fields. However, inventors need to submit ideas for specific challenges called missions.

Participation Options

AcceptMission makes cross-organizational participation easy. It’s an excellent software for remotely located teams to collaborate.

Suitable Company Sizes

This software suite is well suited for companies of all sizes, but smaller enterprises are likely to have the best results.


There is a free trial and an option to book a 30-minute demo. Four pricing plans are available are: 

  • Free
  • Basic – € 4 per user per month
  • Pro – € 5-6 per user per month
  • Enterprise – custom pricing

Patent Track or Execution Track

AcceptMission supports execution track tasks well across all subscription levels, with some notable limitations in the free and basic plans. For optimal patent tracking support, AcceptMission recommends the Pro or Enterprise packages.

The TIP ToolIdeawakeViimaIdeaScoutAcceptMission
Ease of UseSimple and easy to understandEasy-to-use with simple and intuitive interfaceVery easy to useScores decently but not greatNot easy to use. Expect glitchy interfaces
The Simplicity of the Idea Capture FormMaximizes engagement from innovatorsSimple but doesn’t offer fields for tags, value, etc.Long forms might act as friction in capturing ideasInventors just need to email their ideas in the simple text to initiate the processSimple with limited fields
Participation OptionsEnterprise-wide participation, with no limitations on who you may authorize to interact with the ideasAny employee can be authorized to access Ideawake with a few limitationsOpen to employees, customers, or other parties interested in collaborationFacilitates open innovation with a global network of 18 million inventor profiles. People from within and outside the enterprise can participateCross-organizational participation made easy. It’s an excellent software for remotely located teams to collaborate
Suitable Company SizesBest suited for medium-sized enterprises that file 25-50 patents annuallyCaters explicitly to Fortune 500 companiesSuits companies of any size with the right subscription serviceBest suited for large enterprisesWell suited for companies of all sizes, but smaller enterprises are likely to have the best results
PricingPriced at 50 USD per month or 495 USD per yearFree trial exists but no entirely free version. Basic service is $850 per month.Costs between $6 and $1999 per month based on different tiersNot available publicly› Free› Basic – € 4 per user per month› Pro – € 5-6 per user per month› Enterprise – custom pricing
Patent Track or Execution TrackTrack ideas through different stages of the IP lifecycleBest for execution track use as it doesn’t offer patent-specific features like tracking ideas through IP lifecycleBest suited for the execution track as it doesn’t offer any patent-related tracking or analyticsBest suited for the patent trackSupports execution track tasks well across all subscription levels, with some notable limitations in the free and basic plans

Parting Thoughts

As you can see, there are a lot of great products out there for you to choose one. But the best software is one that matches the size and the specific needs of your enterprise

The TIP Tool from Triangle IP is ideal if you are a medium-sized enterprise keen to systematize your patent process. The TIP tool is best suited for enterprises that file 25-50 patents a year as it provides actionable intelligence through patent analytics and patenting cost estimations. The TIP tool is also quite promising when you want to capture enterprise-wide innovation. We encourage you to explore more about the TIP tool by Triangle IP.

Disclaimer: The information in this article/review is sourced from the internet and may not be entirely accurate or up-to-date. We recommend visiting the respective software websites for the most current and reliable information. The opinions expressed here are those of the author and may not reflect the views of Triangle IP. We are not liable for any consequences that may arise from relying on the information provided in this article/review.

How can you Shortlist and Select Promising Ideas for Patent?

Promising Ideas for patent

Businesses innovate. But not all innovations make it past the brainstorming stage.

Ideas get selected for many reasons unique to your business. You need an organized way to capture and select ideas for further development and patenting. In this article, you will learn how you can use the Triangle IP’s TIP Tool — to shortlist and select promising ideas.

Capturing and Collaborating on Ideas From Your Team

Innovators capture their ideas with the TIP Tool by describing the concept. This step could take some effort and work before the innovator publishes it.

Publication releases the idea to the other people listed on the idea. These people may include co-inventors of the idea and managers. These co-workers collaborate through TIP to refine the description by adding, editing, and deleting information pertaining to the idea.

Once this step gets completed, a manager can move the idea from capture and collaboration to vetting.

Select Promising Ideas Based on Your Enterprise’s Unique Criteria

The vetting stage is kind of a catchall for several steps an enterprise uses to narrow down its innovations. Every enterprise has a different way that it goes about vetting.

Just for budgetary reasons, your enterprise must decide whether or not an innovation is worthy to send out for drafting with your patent prosecutor. Some ideas need more information. Some innovations need more development. Enterprises need to gather comments from the people involved in the idea and follow its unique vetting process.

In really small enterprises, one person often knows everything. This person knows all the technical aspects of the company’s innovations, the strategic vision of the company, and the company’s budget. This one person can decide what to pursue.

In larger enterprises, the decision maker might not have a technical background. This person might not be able to appreciate the subtleties and the significance of the innovation. But to have any sort of vetting process to shortlist and select ideas to be drafted as patents, you must have input from those with an understanding of the innovation and its value to the enterprise.

Bring in Other Voices to Make the Best Decisions

Larger enterprises need to involve multiple people in the vetting process. This team could include:

  • The innovators
  • The leaders
  • The decision makers

The innovators come to the table with a description of how the innovation works and the value proposition of investing the company’s resources in it. They can also speak to how much it’s going to cost to implement and how likely it is to end up in the product.

The company’s leadership brings the strategic vision. The innovators may have a wonderful innovation, but in a part of the business that is not important. Or maybe the idea is something that the enterprise doesn’t want to invest in.

The leadership can help the decision makers understand the difference between the core business and ideas that spin off the core business. Based on this information, the decision makers can identify those areas that don’t have a lot of support within the enterprise so they can focus on getting patents on innovations the company cares about.

The decision makers must synthesize this information so they can pick the innovations that provide both technical benefits and fit the enterprise’s strategic vision. You might have the ability to get a great patent, it has no value to the business if it’s not strategic.

The people who are deciding are looking at many factors including:

  • Strategic vision
  • Technical benefits
  • Budget
  • Patent coverage within the business’s area

This last point can be an important consideration. The enterprise’s patent attorney can give you advice about whether your competitors are filing a lot or not.

The TIP Tool Facilitates the Vetting Process

This explanation of a reasoned approach to vetting illustrates that there is no one-size-fits-all process. Instead, you need the ability to collaborate in real-time with everyone who can provide valuable input into the decision.

This is where the TIP Tool facilitates the vetting process. In a live or online meeting, everyone involved can pull up the TIP Tool. Everybody can comment in real-time and people can see each other’s comments. You can edit the summary together. The entire team can change the value of a particular idea. This happens in real-time and everyone involved in the collaboration can see it happen.

One of the benefits of this approach is efficiency. Everyone involved in the vetting process can work together to quickly capture the best thinking within your enterprise. But more importantly, your team will select innovations that are both worthy of spending budget on and align with your strategic vision.

To learn more about the TIP Tool and how it can help you identify promising ideas for patenting, sign up for a free trial.

13 Tools to Manage Your Patentable Ideas in 2023

13 top tools to manage your patentable ideas

“Many things can go wrong regarding the generation of IP wealth for your company. From the lack of participation from collaborators across several aspects of the IP journey, to the failure of catching on to the redundancy of a patent until later stages. You can lose the potential to generate wealth with your IP. However, harnessing this potential to reap the benefits requires crucial Intellectual Property (IP) management.”

The journey from ideation to commercialization is fraught with several hurdles that you can overcome with the right idea management software. Managing your patentable ideas and tracking them through a complete IP life cycle requires more than loose supervision. From ensuring that everyone involved in the process participates, to determining which ideas show more promise than others – IP management tools enable you to single out the best ideas for patenting.

Nowadays, picking the right idea management software is vital to give your business a leg up on the competition. The types of tools that you can utilize for IP management include:

  • Make-do tools
  • Tailored-for-use tools
  • Sewing-machine-for-a-needle type tools

Each of these tools has numerous advantages and disadvantages that significantly impact your IP life cycle and can make or break your patent pipeline. For example, make-do tools, such as spreadsheets, only provide data as recent as that of the last update, which you have to perform manually. Not only does this mean that your data on the spreadsheets can be stale at any time, but also that you have to stay current with the details of your patent’s application while manually updating your records. Such a task can cause you to lose valuable time and resources. 

Why go through so much stress when you can manage your patenting ideas in a more convenient, streamlined way? This article explores different tools that you can use to manage your patentable ideas.

Make-Do Tools

This category of IP management tools has more adverse effects than most, especially when managing your ideas across the typical IP life cycle. At first, they may seem like the most affordable options, with some of them having no cost. However, by opting for more affordable options, you may be sacrificing features that can benefit your intellectual properties in the long run.

1. Emails

Emails refer to mailing services that enable us to send and receive electronic messages containing text, images, or documents. You can choose from various options when deciding which mailing service to utilize. The major mailing services include Google Mail, Yahoo! Mail, and Microsoft Outlook. Most mailing services contain a draft section that can act as a makeshift notepad and signature choices to make messages more formal.

When patentable ideas are shared over emails there is a good possibility that they can get lost in transition. 


  • Auto-responding to messages that contain specific keywords with pre-typed responses
  • Auto-scheduling when your messages are sent
  • Contact management to access all your contacts in one place
  • Spam blocker to block suspicious messages
  • Inbox management to archive, delete, and restore messages


  • Free to use
  • Easy to integrate with other services like analysis tools


Most mailing services are free to use.

2. Notebooks

Notebooks are essential tools on your IP journey. Depending on your preference, you can use physical notebooks or notebook software like Google Keep, Evernote, and Notion. These allow you to take notes, store images, set reminders, collaborate with others, and keep recordings.

However, retrieval of information becomes a challenge if you use it for managing patentable ideas.


  • Organize handwritten or typed notes
  • Set reminders
  • Assign and keep track of tasks
  • Synchronize with your calendar
  • Create to-do lists


  • Free to use
  • Access digital notes from any of your devices


Free to use.

3. Home-Grown tools

Home-grown tools refer to software that your company has built in-house. These types of in-house tools require development efforts in terms of some time and money. However, dealing with the app’s shortcomings can be frustrating when a better, more affordable option is available. 


  • The features of home-grown tools vary, depending on your organization and what you built


  • Typically low cost
  • You have administrative access to the tool


Usually not so expensive.

4. Excel

Excel by Microsoft is versatile spreadsheet software that enables you to carry out data analysis functions and scientific modeling. The software consists of static spreadsheets that you must update manually to manage your patent portfolio. It can also be challenging to track changes in a shared document as the spreadsheets are not multi-user friendly, making collaboration among IP stakeholders inconvenient.


  • Data analysis and visualization
  • Tabular spreadsheets for keeping data
  • Spreadsheet templates
  • Drag-and-drop capabilities
  • Document management
  • Search and filter options


  • Ability to collaborate with multiple users
  • View data charts from one dashboard
  • Customizable templates


  • Free trial for one month
  • Microsoft Excel is available as part of Microsoft Office 365 subscriptions.
  • View pricing plans here


Demo not available. However, you can get great insights on the use of excel for managing patentable ideas here –  Why managing patentable ideas using Excel spreadsheets is a bad idea.

5. Trello

Trello is a software tool that enables collaboration among IP stakeholders as conveniently as possible. The software makes engagement fun and visual with project boards, cards and various assignment colors. You can view all your patentable ideas on one Trello board, separate ideas across several workspaces with different teams and track progress regarding the stages of the IP journey with automated deadlines and tools using seamless API integrations.


  • Tag collaborators on an idea card
  • API integrations with other software tools
  • Easily track project activity and progress 
  • Receive notifications via email or Trello application 


  • Easy to use
  • Adapted to track team members’ progress
  • Seamless integration with other software tools
  • High level of transparency among collaborators


  • Free trial is available for Premium for 14 days
  • View Trello’s pricing guide here


Check out a quick overview of Trello here.

6. Asana

Asana enables teams to stay organized and connected by bringing all the work into one shared space. Not only can you manage and regulate all the information and essential documents for your IP in one space, but you can also set automated reminders and avoid missing major deadlines, especially regarding the registration process of your patents. With Asana, you can build a straightforward IP database to view all your IP assets easily.


  • Easily coordinate team members via automated processes
  • Track project timelines with Gantt charts
  • Stay focused with Kanban boards
  • Integrations with other apps bring all the support your team needs in one space
  • Real-time reports on work progress
  • Easily sync projects and set strategic team goals across all devices


  • Highly advanced and easily accessible features
  • Seamless software integration
  • Customizable project boards.


  • Asana Basic: Free
  • View additional Asana pricing plans here


Click here to watch a quick overview and walkthrough for Asana.

7. Jira

Jira by Atlassian provides a space for team members to stay in the loop regarding project updates from assigning to completion. This software offers dashboards, reports and workflows that you can adopt or customize to better track your patentable ideas. However, Jira is a generic tool and not a specific one when it comes to IP management.


  • Scrum boards to break projects into small chunks that you can easily assign to employees to get things done faster
  • Roadmaps to keep you and your team aligned and focused on your goals and make better decisions
  • Dashboard reports track project progress


  • Straightforward and easy to use
  • Drag-and-drop automation


  • Free Trial is available and is always free for ten users
  • Enterprise: billed annually — contact Jira Support for more information
  • View Jira pricing plans here


Join Jira’s weekly product demo and chat live with Atlassian product experts here. You can also check out the Jira alternative for IP management.

8. Salesforce

Salesforce enables teams to develop enterprise software that improves both team and investor engagement. With several app packages, you can use Salesforce to organize and visualize your IP portfolio in one collaborative location. You can also reduce administrative tasks, make smarter IP decisions and better invention disclosures using a highly automated workflow.


  • API Integration 
  • Dashboard to view project activity
  • Task Progress Tracking


  • User-friendly


  • A free trial is available
  • Employee Apps Starter: $25 per user per month
  • Employee Apps Plus: $100 per user per month
  • Heroku Enterprise Starter: from $4000 per company per month
  • App Cloud Unlimited: contact Salesforce for a quote


Check out the Salesforce demo with an overview and features walkthrough by GetApp. Learn more about the shortcomings of using Salesforce for IP management here.

Tailored-for-Use Tools

Compared to the previous categories, tailored-for-use IP management tools give you the best value for your money. Software in this category includes features that help manage your patentable ideas and enable you to stay updated on your IP’s progress every step of the way.

9. The TIP Tool

The Triangle Intellectual Property (TIP) tool is an intuitive drag-and-drop tool to help you capture enterprise-wide innovation & manage your patent lifecycle using patent data analytics. In addition to removing most of the stress and complexities regarding IP management, the TIP tool also keeps you updated with USPTO.

Key Benefits

  • Intuitive invention disclosure form that enhances the quality of your invention disclosures
  • Patent pipeline visibility that enables you to track your idea from its evaluation to drafting and filing
  • Real-time collaboration for engaging with all idea stakeholders, regardless of their locations
  • Case analytics and cost prediction give you an estimate on whether your idea will get patented and the price of getting a patent later
  • USPTO status updates to keep track of your published and unpublished applications


  • Idea capturing
  • Transparent patent pipeline
  • Automatic USPTO updates


  • Easy to use and understand
  • Track and stay updated with your IP life cycle stages in one environment
  • Different permissions for different personnel to ensure secure and effective collaborations
  • Separate admin and manager roles
  • Cloud-based software


  • Free trial available for two months
  • Free basic version
  • Premium version: $50 per month or $495 per year
  • Custom pricing is available


Watch this video to learn how patent analytics can help you make better data-driven IP decisions.

10. AppColl’s Invention Manager

AppColl’s Invention Manager allows you to document your inventions quickly and easily. With features such as graphical reports, you can track the disclosures you have filed in addition to your patent applications. 

Key Benefits

  • Fully customizable disclosure form according to your requirements
  • An approval flow that notifies stakeholders on each point of the workflow
  • Smooth integration with other enterprise software


  • Report dashboard for monitoring your invention and patent filing process
  • Disclosure form
  • Approval flow


  • Accesses information from USPTO PAIR
  • Easily create customizable reports
  • Cloud-based software


Pricing starts at $350 per month.


You can schedule a product demo here.

11. IdeaScout

IdeaScout by CPA Global’s innovation and IP strategy business, Innography, improves innovation efficiency by connecting R&D to IP. Besides improving the quality of ideas, IdeaScout also streamlines the IP journey from new idea to invention disclosure to patent application.

Key Benefits

  • Straightforward idea submission
  • Idea valuation and suggestion
  • Investor engagement and empowerment


  • Idea capture and catalog
  • Automatic suggestion on ideas
  • Network of over 18 million inventors for collaboration
  • Helpful feedback


  • Helpful feedback
  • Increases the quantity and quality of the ideas you submit


You can learn more about IdeaScout by watching this video by Mojave Pictures.

Sewing-Machine-for-a-Needle Type Tools

Law firms majorly use docketing software to update deadlines at different intervals, providing notification alerts regarding ongoing or previous projects. As for idea management, docketing software tracks every activity that needs to be performed on your account. However, because docketing software is quite costly with often redundant reports, it can be overkill for managing patentable ideas, mainly when farming out the work to law firms.

12. Anaqua

Anaqua is a software tool that provides features for developing IP into business success. With several different services regarding IP solutions, Anaqua adds a client-centric touch to the IP journey.


  • IP portfolio management
  • Patent search services
  • Docketing and administration services


  • IP administration and IP management in a single platform
  • Real-time portfolio information and reviews


Contact Anaqua support to get more information on pricing.


Watch this video to see how Anaqua serves as idea management software for law firms.

13. FoundationIP

FoundationIP is IP management for high-performing law firms that seek a competitive advantage. This tool enables you to optimize your IP operation, improve your client interactions and quickly scale as your firm grows.


  • Automate manual tasks
  • One-click docketing from USPTO Private PAIR
  • Customizable reports


  • Enables direct client access to information
  • Personalized docketing templates


The pricing is based on the feature you choose.


Watch this video for an overview of FoundationIP software.

What Really Matters

When it comes to managing your patentable ideas, there is plenty of idea management software available to you. At Triangle IP, we know the challenges businesses face regarding IP management. Our TIP tool is the right partner for you to handle the complexities of IP management with ease. Check it out here; the TIP tool offers a demo playground with pre-populated data for you to explore tool functionality with ease.  Contact us for more information.

Disclaimer: The information in this article/review is sourced from the internet and may not be entirely accurate or up-to-date. We recommend visiting the respective software websites for the most current and reliable information. The opinions expressed here are those of the author and may not reflect the views of Triangle IP. We are not liable for any consequences that may arise from relying on the information provided in this article/review.

22 Tips to Master the 5 Skills of Disruptive Innovators

Become a disruptive innovator by mastering these 5 discovery skills

History is evident that disruptive innovators have the ability to change the world for better; be it Jeff Bezos, Steve Jobs, Elon Musk…

In his farewell letter to his employees, Jeff Bezos talked about innovation being the root of Amazon’s success. “We’ve done crazy things together, he said, and then made them normal.” Steve Jobs is always remembered for his words about innovators and trailblazers about whom he says “…while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”

Most people say – ‘Disruptive Innovators’ are wired differently. However, I feel what we are calling as wired differently is just a capability to see things from multiple perspectives. 

Clayton has called these perspectives “Discovery Skills”, in the book “The Innovator’s DNA”. Clayton claims if you can acquire these skills, you can also think like disruptive innovators. This implies if we can teach them to our teams, we can make our organization more innovative. Let’s see what are these ‘Discovery Skills’ and how we can teach them to our people:

  • Associating
  • Questioning
  • Observing
  • Networking
  • Experimenting

Disruptive Innovators | Discovery Skill #1 Associating

Disruptive Innovators | Discovery Skill #1 Associating

Being at the cusp of different disciplines and finding ways to associate them to create ideas that are out of the box is the first discovery skill. How do you train your mind to do this?

Tip #1 – Force New Associations

Combine things that you wouldn’t usually put together. Look around your home and life and find the two most used gadgets but unlikely to be used as a single one and force your mind to make the best possible association. We are picking a refrigerator and Google Home.

Refrigerator + Google Home

Let’s of think some potential associations:

  • How about talking to the refrigerator just the way we talk to Google Home and asking – “How many cartons of milk are left in the fridge?” instead of opening the fridge and checking ourselves.
  • Or how about asking the fridge to ring a bell when your home made ice-cream is set and ready to dig into? Just the way we ask Google Home to set timers.

As a systematic approach, create a table as follows. Pick a problem(s) you are facing, identify a random item or idea. For inspiration, look around you.  Now try to come up with an association of these two. Here are some examples for your reference:

Unsolved problemUnrelated random item or ideaPotential Association
How do I get more users to download my new mobile adventure treasure hunt gaming app?Running shoesCreate a feature where the game uses the phone camera as a projector and allows the user to treat it as a VR experience. 
How do I prepare my workforce for a post covid comeback?House plantCreate a temperature controlled outdoor, socially distanced workspace where masks need not be worn. Create an atmosphere that feels safe and comfortable and makes your workforce want to be present. 
……Your turn…….………………

Tip #2 – Take on a Different Persona

Take on a different persona. Even by physically altering the way you look and dress, you can force yourself to think like someone you are not. For example, if you’re looking for design innovations with a twist of utility, dress in a black t-shirt and blue jeans for a week so you can feel like Steve Jobs. Let his association of learning calligraphy to subsequently create fonts on his computers inspire you.

Tip #3 – Generate Metaphors and Analogies

Find ways to look at things from an uncommon perspective. Use metaphors and analogies to think of products that you could revolutionize. Ever thought of an AI powered smart ceiling lamp that can watch over patients? The device being smart enough to know if the patients are sitting, standing or laying down and to call out for help if they fall down. 

List of Products (“What if” Metaphor)Possible New Features/Benefits
What if” we aren’t controlling video game characters using a remote, but with our brains? What if they just so happen to be going exactly where we want, when we wanted?Mind control gaming with increased efficiency and lesser need of hand eye coordination
Device-less, play from anywhere, unrestricted game time 
What if” 
………Your turn……..………

Tip #4 – Build Your Own Curiosity Box

Collect and put together things from your travels and explorations, things that may not be useful even. Put them together in a box to trigger your curiosity or even display them where they jump out at you everyday. When faced with a problem, look at them and allow them to let you come up with out-of-the-box solutions. 


Tip #5 – Use SCAMPER to Generate Breakthrough Ideas

SCAMPER! Substitute. Combine. Adapt. Magnify, Minimize, Modify. Put to other uses. Eliminate. Reverse, Rearrange. An acronym to inspire innovation and generate insight, use the concepts that this acronym stands for to rethink and allow you a fresh perspective to a problem you may be facing. 

SCAMPER ChallengeInvent a new type of Vending Machine  
SubstituteSubstitute salespersons at stores with vending machines – unmanned and cashless stores
CombineSell advertisement space by installing a screen
AdaptInstall QR codes/screens for digital payments
Magnify, minimize, modifyModify receiving tray to be soft and padded to minimize breakage of delicate items
Put to other useTurn traditional vending machine into fresh juicer by replacing packaged food and drink with fresh fruit and juicing mechanism
EliminateEliminate the keypad to punch in codes for products. Maybe use a touchscreen for product selection.
Reverse, rearrangeInstead of taking stuff out of a vending machine, humans get inside and use it as plug and play office

You might also like to read this post on “Innovations in Aerogels With SCAMPER”.

Disruptive Innovators | Discovery Skill #2 Questioning

Disruptive Innovators | Discovery Skill #2 Questioning

Questioning is the art of learning. Questions seek and frame and expose. Answers change over time, with varying degrees of accuracy and subjectivity. But ask the right questions and you will be amazed how the doors to innovation open. 

Tip #6 – Engage in QuestionStorming

When brainstorming finds you caught in a rut, try QuestionStorming. When you sit down together as a team, ask What if, What caused, Why, Why not, What is questions. Write down every question and once listed, prioritize and discuss the most important or intriguing ones to find better solutions.

Tip #7 – Cultivate Question Thinking

When discussing products and/or innovations within your company, convert your statements into questions. By reformulating statements into questions, you will find not only do the problems you are facing become clearer and help members of your team feel responsible for solutions. Teach your team members in the orientation session about the first principle of thinking.

You would love reading this one too – “7 ways to Encourage Innovative Thinking at Your Workplace”.

Tip #8 – Track your QnA Ratio

Keep tabs on your Q&A ratio. Studies have shown that disruptive innovators ask more questions than give answers. And more often than not, good questions generate greater value than good answers. 

Tip #9 – Cultivate your own Question Bank

Maintain a record of your questions as your own written question bank. Keep revisiting these questions to identify patterns and categorize the kinds of questions you are asking. When you do, question your own questions to disrupt your thought to lead to better innovation.   

The table below will help you ask the right questions. 

 Describe the TerritoryDisrupt the Territory
Innovator’s DNA SkillsWhat is? Who? What? When? Where? How?What caused it?Why? Why not?What if? How might?

Ask more questions when you go through your question bank. Question your questioning patterns, try and understand which questions generate emotional responses, see what kind of questions lead you best into disruptive thinking patterns.   

Disruptive Innovators | Discovery Skill #3 Observing

Disruptive Innovators | Discovery Skill #3 Observing

Whether it was Einstein with his theory of Gravity or Galileo measuring time with a pendulum; all innovators, thinkers and makers had something in common. They noticed, they observed and they theorized. Observation is the bedrock of innovation. It is where innovation starts. 

Tip #10 – Observe Customers

Observe the people you are making your product for, the existing customers. Observe how these customers experience your product. Look out for what they enjoy most about your product, and look out for what is leaving them dissatisfied about it. Is there a functional connect only or is your product leaving your customer emotionally connected? 

Tip #11 – Observe Companies

Identify a company you like, or one that inspires you. It may be a blue chip company or a trailblazing start-up. Dig into its hows and whys and think of ways you could incorporate its ideas into your business or product. 

Tip #12 – Make Observation a Habit

Set time aside everyday to observe. Make it a task in your daily to do list. Set aside a few minutes each day to observe the world around you, or a part of it that catches your fancy. Note down (this may even be photographs and videos on your phone) your observations and review them every once in a while. 

Tip #13 – Observe With All your Senses

Observe with more than just your mind. Whether you are observing customers, another company or the world around you, observe with all your senses. Make it a habit to see, taste, hear, smell and feel every experience. Make notes about what responses various experiences trigger in you. You never know what explosive idea is hiding under a whiff of something!

Disruptive Innovators | Discovery Skill #4 Networking

Disruptive Innovators | Discovery Skill #4 Networking

Idea networking is about you stepping out of your comfort zone and engaging with people who have thoughts that may be different from your own. Fresh thoughts, ideas and perspectives are a powerful arsenal to carry in your toolkit. 

Tip #14 – Expand your Network Diversity

If you are the smartest person in a room, you are in the wrong room. So, like Tony Robbins says, surround yourself with people who are successful, who are forward-moving, who are positive, who are focused on producing results, who support you, it will challenge you to be more and do more and share more. If you can surround yourself with people who will never let you settle for less than you can be, you have the greatest gift that anyone can hope for. Expand the diversity of your network. Engage with people of different ages, socio-economic backgrounds, gender, profession, industry, countries. 

Tip #15 – Start a Mealtime Networking Plan

Don’t have the time to expand your network? Start doing so over a meal. Have a meal with someone in your organization or social circle you never would ordinarily. Step outside your comfort zone if you have to to engage with a person you may not always agree with. 


Tip #16 – Plan and Attend New Events Each Year

Attend conferences and seminars as an opportunity to network and learn alongside. Choose a couple of conferences/seminars to attend in a year – one in a subject that interests you and another that is outside your comfort zone. This is a great way to meet people with different perspectives.

Tip #17 – Foster a Creative Community

Become part of, or better still, initiate a creative community and meet regularly to nurture ideas beyond your workplace. Invite outsiders to these meetings to get fresh ideas. Let the people you invite be a healthy mix of experts and novices so you can draw on both experience and raw enthusiasm. Train with the experts and let the exuberance of newness ignite your passion.

Disruptive Innovators | Discovery Skill #5 Experimenting

Disruptive Innovators | Discovery Skill #5 Experimenting

Experimentation is fundamental to get insights and new knowledge and in relation to innovation, experimentation is usually seen as a “search for new value”, a journey to innovation.

Tip #18 – Cross Physical and Intellectual Borders

Changing spaces – both physical and intellectual help you break out of routine and fixed mindset. Visit new places – museums, libraries, parks. Join new professional or recreational activities, attend lectures, take an online class or indulge in art. Subscribe to content from different contexts and different geographies. When you open yourself up to alien information, you will see yourself shift from a routine mindset to a hypothesis-testing mindset. 

Tip #19 – Invest Time in Developing a New Skill

Find something you are passionate about beyond your work. Turn it into a skill that you work to develop. It could be painting or photography or ballet or yoga. If you don’t want to go that far, identify another function in your company and explore it deeply.

Tip #20 – Disassemble a Product and Build a Prototype of an Idea

Have something old at home that is gathering dust? Turn it into a weekend repair project. Take it apart, study it and try to reassemble it. Have something at home that you think you could make better? Engage in a product improvement project and turn it into a prototype! Play-doh and Lego are great to create prototypes with your kids and to initiate them into innovation early. 

Tip #21 – Be Regular with Piloting New Ideas

Pick up ideas from the idea books you are maintaining and make a commitment to yourself to carry out a pilot test of one of those every month. If it doesn’t work the first time, experiment on it the next time with a small tweak here and there.

Tip #22 – Go Trend Spotting

Stay up to date with the happenings around you and constantly be on the lookout for emerging trends. Look into the future with the resources you have today and try and think of how you can ride the trend wave.  

Let’s Sum It Up

In sum, remember to keep moving. Remember you don’t have to be born an innovator. You can join the league of disruptive innovators. And while you’re on the innovation treadmill, let Bezos’ words ring loud – “Keep inventing and don’t despair when at first the idea looks crazy. Remember to wander. Let curiosity be your compass. It remains Day 1.” 

Read Next: “How To Seek Investment Using Patents?

Want to get more invention disclosures at your enterprise?

Download this inventor friendly ‘Invention Disclosure Form‘ by TIP today!

Note: The preceding is general business advice and not to be construed as legal advice. IP laws vary by country and retaining licensed legal counsel is advised to confirm this information. Any expressed or implied opinions are of the author and do not necessarily reflect the views of Triangle IP or any other entity who might be associated with the presenter. We hope this content is helpful to you, but should not be relied upon without confirming the advice and accuracy with local legal counsel. Any comments or inquiries are not confidential so please discuss your issues directly with counsel.

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Innovations in Aerogels – SCAMPER for Idea Generation

Innovation in Aerogels - SCAMPER - Idea Generation

Learn how innovations in aerogels by Blueshift, Graphene, Krosslinker, Kalwall and …. can help you come up with the next generation of technologies.   

Looking for some inspiration to generate ideas in Aerogels? You have reached the right spot! In this post we are not just sharing an actionable idea generation technique; but something far more than that. The technique we are covering is called “SCAMPER” and the bonus that we are giving here are the innovations in aerogels. ‘Aerogel’ – one of the most fascinating materials on earth.

What is SCAMPER?

Bob Eberle proposed the SCAMPER technique in his book – SCAMPER: Games for Imagination Development in 1971. You would be surprised to see that it’s not outdated yet and can still help you draw a lot of value.

The word SCAMPER is an acronym for 7 brainstorming methods. With each method, you need to answer specific questions about an existing product or idea to explore something new. Let’s take a look at these 7 methods:

MethodWhat you doWhat questions you ask
SubstituteThe focus of this method is to find alternatives. You substitute a part of the existing idea with something else to create a new thing. Which ingredient can you replace without affecting the solution?

Can you substitute people, time, or place for improving the quality?
CombineYou focus on combining 2 (or more) existing things to result in a better idea.Can you combine a new element into an existing product and improve?

Is it possible to merge 2 or more existing processes to create something new?
Adapt During this method, you stress on adapting a part of or the whole existing product or process in a better way.Can you adapt a new process or technology to the existing product?

Is it possible to adapt a process to improve the speed or results?
Modify (magnify or minify)Try to change the size, dimensions, quantity, or frequency in the existing product, process, or problem.Can you add extra features?

Is there a benefit in increasing or decreasing the frequency?
Put to other useThis process helps you to tinker if you can use your product or process in some other unexpected way?Can you use your product differently?

Is it possible to target another market for the product?
EliminateWhen you use the ‘eliminate’ method, you focus on getting rid of a part or process that may not be beneficial.What can you eliminate from a product or a process?

Is there a way to get rid of the harmful parts?
Reverse (rearrange)In this method, you explore if any rearrangement or reverse technique like upside down or inside out with the product helps get new results?What if you go backward?

Can you reverse a process and get results?

The table above shares a few questions for each technique. Feel free to download the exhaustive questions list for all the 7 techniques.

We are in awe with aerogels and hence chose aerogels to explain SCAMPER. From the first commercialization of aerogel, it has been a topic of fascination among scientists and researchers. And, we are no exception!

If you are an industry veteran from the Aerogel industry, I would recommend you skip to “SCAMPER – The Idea Generation With Innovations in Aerogels” section, as we are going to start with First Principles – explaining from basics.

What Is Aerogel?

Aerogel is a synthetic porous ultralight material. It is the lightest solid on earth; an aerogel block of a car’s size would hardly weigh 1 kg. What makes aerogel so interesting are the properties it exhibits in various conditions.

For instance – aerogels have super high thermal resistance. Look at the picture below – A flower is on a piece of aerogel which is suspended over a flame from a Bunsen burner. The flower remains protected from the flame due to aerogel.

Source – wikipedia

Apparels stuffed with aerogels can keep you warm even under a storm of liquid nitrogen (-321°F / -196°C). That’s how magical it is! The post explores 7 breakthrough innovations in aerogels in the following sections – keep reading!

Who Invented Aerogel? | An interesting Story

The inventor, Samuel Stephens Kistler, made the first aerogel somewhere in 1931. His associate and friend, Charles Learned, had a bet with him to replace the jellies’ liquid without shrinking. Kistler removed the fluid and filled the air using the supercritical drying method. The technique is not as simple as it sounds. Kistler took many years and long research to make the first aerogel.

Why We Picked Aerogel To Explain SCAMPER?

MarketsandMarkets reported last year that the aerogel market would reach a share of $1045M by 2025. During the forecasted period of 2020-2025, it would register a CAGR of 10.4%.

What keeps the demand so high is the applications in the energy, construction, and transportation sectors. The need for thinner, lighter, and economical aerogel would drive the growth. Emerging players are challenging each other for novel ideas and growth, keeping the aerogel’s field vibrant. While nonorganic silica has been the most prominent base material thus far, the carbon in organic material is also quite popular now. Start-ups are exploring eco-friendly routes to produce aerogel, as well.

The end products of aerogel are available in many forms like blankets, monoliths, granules, and powder. Here is a tree structure by IDTechEx to help you understand the base materials and available forms of aerogel.

Different types of Aerogels and the terminology

Source – IDTechEx

Having so much innovations in aerogels going on, how could we not dive in the ocean of aerogels to pull out some pearls for you? TriangleIP believes in democratizing innovation so that we can help more people innovate. So here we are sharing different models that you can use to generate more ideas. 

So, let’s learn SCAMPER with examples of aerogel based products and companies.

SCAMPER – The Idea Generation With Innovations in Aerogels

Of all the companies working with aerogels, we chose 7 promising works, based on their innovation technique that aligns with one of the SCAMPER methods. 

Substitute Like Blueshift

Traditional aerogel is made up of silica, which makes it brittle. Such aerogel can fracture under high pressure. Blueshift substituted the silica with polyimides polymer to create a highly flexible aerogel. Trademarked as AeroZero®, this aerogel makes good tapes and laminates. The strength, insulation, and flexibility make it versatile for various industrial purposes.

Innovations in Aerogel - Blueshift - Substitute
  • Aerospace and defense use AeroZero® due to its high insulation and cryogenic properties. 
  • Electronics and telecom fields have adopted AeroZero® because of its lightweightness. 
  • The semiconductors industry uses AeroZero® as it performs uniformly between temperature -200 °C and 250 °C+.

How incredible, isn’t it?

Imagine substituting one of the core materials to solve the existing problems when you think of an idea generation technique. 

Combine like Graphene Composites

“Innovation is taking two things that exist and putting them together in a new way.” – Tom Freston, Co-founder, MTV

Although Graphene Composites (GC) makes composites for aerospace, which are lighter than the carbon-based parts and have higher strength, their armors are worth talking about.

GC combines graphene with aerogel to produce the strongest, lightest, and resilient GC Shields as ballistic armors. These shields disperse the impact of a bullet or stab more effectively than other armor. GC Shieldshave been tested with various rifles, shotguns, and knives.

These mobile shields come in different sizes. They can fit in a school bag or be obtained in a bigger size to protect the full torso. A pack of shields combined to make a wall offers group protection during an attack. GC Shield™ Curtain protects active shooters in large and open spaces.

Innovations in Aerogel - Combine - Graphene Composites

Graphene Composites stands out among companies working with aerogel due to their unique product. Combining two products to offer new benefits is a great way to innovate. What can you combine to create a new product worth interest?

Adapt Like KrossLinker

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” – George Bernard Shaw

Do you know 1 out of 5 vaccines spoils during transit in the supply chain? 

KrossLinker came up with an innovative approach to package bio-pharma products. These pharma products are temperature sensitive. Many vaccines and biologics like blood, human organs, vaccines, and drugs suffer from the lack of the proper packaging. The traditional Styrofoam packaging spoils these biologics due to temperature fluctuation and dust.

Then existing aerogel products couldn’t stand up to the fabrication challenge of cold-chain biopharma. First, the production speed couldn’t stand the demand and affected the vaccine cost for the end user. Dusty aerogel products pose contamination risks to biologics. 

KrossLinker took the challenge and innovated aerogel packaging for biopharma products. They solved the dust issues with the silica aerogels. Their products are thin, leading to smooth fabrication. Their technology produces aerogel boards 3x faster and at 50% lower production cost. Owing to low energy consumption, carbon footprints are lesser, too.

SCAMPER - Adapt - Krosslinker - Innovation in Aerogel

Adapting an existing process to solve a burning problem: just the right approach to innovating. And KrossLinker did the same.

Modify like Cabot Corp

The Cabot Corp’s idea of using aerogel powder in cosmetics reflects the ideology of ‘modify’ in SCAMPER.

Aerogel has a remarkable absorption capacity—quite useful to soak moisture and oil from the skin. Hence, if added in the powder form, it’s beneficial to enhance cosmetic functioning.

A skin product renders a matt finish by soaking the oily layer from the skin. Aerogel’s addition helps maintain anti-caking and free-flow properties in skin and beauty products. Also, it helps retain the fragrance.

Innovations in Aerogels - Modify like Cabot Corp

A small touch of aerogel to the beauty products magnifies their properties. What are your thoughts on modifying an already available product and coming up with a new idea?

Put To Another Use Like Kalwall

Aerogel by nature is translucent with a blue tint. Kalwall used this property of aerogel and made use in construction for good daylight trapping in massive structures.

While maintaining the buildings’ aesthetics, their structures make the indoor ambiance cozy and conducive to living. They offer museum-quality daylighting™, Skyroofs®, skylights, canopies, and walkways with aerogels. Not only are these products great for natural lighting, but are also great as thermal insulators.

Another benefit of using Kalwall’s design system is, they help the tenants and owners save on energy expenses. The carbon footprints of these buildings are also low. Kalwall panels also claim to be self-cleaning and resist UV rays.

Innovations in Aerogels - Kalwall - Put to Another Use

Putting a product in a different market is a risk. But a little resilience and perseverance can bring success; Kalwall has proved this.

Eliminate With Bronx Culture

While manufacturing aerogel, Bronx Culture might have thought about one question: How can we achieve the same or better aerogel without superfluous byproducts? Or simply put: what can we remove in the process to make the end product equivalent or better?

Using the National University of Singapore’s (NUS) technique of making aerogel with cellulose fibers, Bronx Culture has developed Oryza Aerogel. Cellulose fibers are obtained by mulching the paper. NUS’s manufacturing process generates zero byproducts, saving the landfills from paper wastes.

Oryza Aerogel has no crystalline silica dust in the residues. This means a safe working environment for workers by minimizing the hazardous effects due to inhalation and contact.

Innovations in Aerogels - Bronx Culture - Eliminate - SCAMPER

Bronx also eliminated eco hazards by adopting green and eco-friendly manufacturing processes. The NUS technique consumes less energy and lesser hazardous chemicals. Paper that goes otherwise into landfills is now a source of aerogel.

Isn’t it time to go green and eliminate environmental perils in our innovations, just like Bronx Culture?

Rearrange Like Dunlop Racquets

“If you have always done it that way, it is probably wrong.” – Charles Kettering, Inventor

When Dunlop decided to manufacture racquets using aerogel, they might have one question in mind: How can we rearrange the current structure for better results?

Dunlop rearranged the design and structure of their racquets to provide more strength and shock absorption. Due to its extreme strength and lightweight, aerogel was a perfect answer to making the racquets better.

The company placed aerogel strategically at 2, 5, 7, and 10 o’clock positions in the racket’s hoop. This increased the size of the sweet spots and spiked the stability of the racquets. These racquets also have Dunlop’s patented Aerobridge technology. Aerobridge is a dampening system, which cancels string vibration. For this, they use an aerogel sleeve in the throat of the racquets.

Innovations in Aerogels - Dunlop Rackets - Rearrange - SCAMPER

The design has helped players win world titles. Rearranging or reversing a technology like reverse engineering is a proven and old style to handle problems and works well in many fields. 

What is one thing you can rearrange in a design or even look in the reverse direction to solve a burning issue?

Let’s Sum it Up

SCAMPER, time and again, has proven to be useful for problem-solving and innovating worthy products. The best part of SCAMPER is that it forces you to question the status quo and as you know best the breakthrough innovations come when you challenge the status quo. 

Do try it in your next R&D meeting. Whether you work as a one-person team or in a group, idea generation this way is systematic and result-oriented. So, which of the 7 methods are you choosing to solve a problem? Tell us in the comments section; we are open to brainstorming. Feel free to download the questions list for all the 7 methods by filling the form below!

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